If you think that to craft an SEO-optimized article will just involve compiling a few sentences with some additional writing skills, then think again. It might seem like an easy task but it's actually not that simple to do. There are a number of things about SEO that one should know beforehand. Examples include what is search engine optimization, and what on-page SEO and off-page SEO mean. Only until then will you be able to improve your keywords’ search engine rankings.
SEO stands for Search Engine Optimization, and is the process of making a website search-engine-friendly to make it move to the top of results in certain questions. There are two types -- On-page SEO, which involves changing your site’s HTML coding to make search engines easy to determine what your website is about, and Off-page SEO, which involves things like building links, promotion on social media, and the like.
Advanced algorithms are used by search engines to come up with results after an extremely complex comparison between indexed Web pages. Nowadays, Web masters take advantage of the marketing of articles to help them accomplish SEO goals. This is done by submission of SEO-optimized articles with links from their pages to article directories and other blogs.
Good search engine rankings depend on the site content and the links. Your links and the keywords you want to rank on your site are very important. These keywords either come in the form of phrases or frequently used words.
Here are some tips you will need to consider when writing SEO optimized articles:
Avoiding stuffing keywords
One common mistake that writers make sometimes is keyword stuffing. The repetition of the same keyword in almost every sentence is something one should avoid. Stuffing articles with keywords is never a good idea. This will cause your sentences to have an artificial look and sometimes not even make sense at all.
Search engines nowadays filter out unwanted content. The advanced algorithms they use are frequently updated. This makes filtering out irrelevant material a bit easier. Keyword stuffing will definitely not make it easy for your pages to move up the search engine rankings. Ensure that you keep a keyword density in an article between 0.1%- 2%. Also be sure to use the keyword in your image “alt” attributes and H1, H2 and H3 headings.
Do some research
The submission of content to a weblog or an article directory requires more than you may think. The content should be written with a strong base of acquired knowledge and/or the use of reliable sources. It is also important to mention your sources as they will help in proving that the articles you write are trustworthy.
Content that is overly promotional and not informative will definitely not be trusted. This can result in the removal of your articles almost immediately. It is also important that you do some basic research on keywords before choosing one.
A keyword that lacks search volume in search results will hardly rank. Always choose a keyword that has low competition and a high search volume. A global search of 200 per month should be the lowest figure for a keyword search.
SEO-optimized articles are made by the content
As much as possible, you should try to write something really interesting and very much related to your site’s niche if you want your SEO-optimized articles to drive in traffic through search engines. By doing so, you will push visitors from blogs where you submitted your articles to visit your site through the links.