Art for Yogurt Packaging and Selling Materials

  • Status: Closed
  • Prize: $500
  • Entries Received: 460
  • Winner: zrules

Contest Brief

White Mountain Foods makes all-natural, two-ingredient (milk & culture) Bulgarian yogurt the old-fashioned way, using a small batch, 24-hour fermentation process. High probiotic, sold in glass jars, family owned and operated in Austin, TX for 40 years.

We are now marketing a "greek" version of our yogurt, called "Strained Bulgarian Yogurt" (Straining the whey from the yogurt using cheesecloth is how Greek style yogurt was originally produced.)

We require one text logo and 2-3 multi-purpose pieces of vector art. All submission must be original and separate pieces of vector art. NO clip art is to be used other than in the mock-ups (and so can contain watermarks as they will not be purchased or used).

1. Simple font logo for “Strained Bulgarian Yogurt."

2. Two or more original, scalable vector art designs that work well with the above text logo and possibly with part or all of the mountain range woodcut art included in the contest files. (You may create vector versions of the mountain range, in whole or part, for the purposes of this contest). Each pieces should be aesthetically pleasing, recognizable, simple and attention-grabbing. Can use our branding Pantone 287C Blue & 208C Red or not - you are free to use other color schemes. May be used in conjunction with the font logo above as a background, border, and/or as accent art for various purposes, so flexibility and recognition is key.

Each piece above should be a separate file to provide maximum flexibility, but showcased in a label or ad design mock-up (or multiple ones) to demonstrate an aesthetic that implies: authenticity, traditional, old-world, high-value, natural, pure, healthy. Use whatever dimensions for a label or ad you want to showcase the design elements.

Winning entry turns over all intellectual rights to the design elements to White Mountain Foods.

Look at [login to view URL] for current company branding and aesthetic, but you are free to design something entirely new. One of the design elements may be the woodcut mountain range included in the contest files, all or part, or used as conceptual basis. Also included for mock-up: WMF logos.

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