Brand Identity Complete Design

Contest Brief

My name is Meaghan, I am starting a business called Willow & Sage Salts & Soaps. I will primarily be an online retailer selling bath and body personal care items (bath salts, shampoos, lotions, sugar scrubs, beard oil, etc.).

I am looking for someone to create my entire brand identity. This includes logo, color scheme, packaging design, website design and creation (has to be a retail site that includes both traditional transactions and donation based transactions), packing and shipping materials, mobile site design, business cards, labels, etc.

My reason for starting this business is to help myself and other families with adoption related expenses. Adopting a child is incredibly expensive, I want to be able to save a child’s life and I want to help others do the same. For the first 3-5 years, 80% of profits will go towards my personal fund for adoption, and 20% will go towards the “other family fund.” Once I adopt, 80% of profits will go to other families. This is something I am very passionate about. I am not creating this company to make a livable wage, it is primarily mission/vision/values focused.

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