Collage Style Brand Identity

  • Status: Closed
  • Prize: $320
  • Entries Received: 36
  • Winner: JairoMD

Contest Brief

We need a collage style branding done for our dog-themed business named GoodPup.

The design will be used for web design, email template and pamphlet use.

We want everything to have a unique style, well-designed and consistent. It should have a fun, organic, active and slightly abstract feel, not super cartoony or rigid. We'd really like to see a design that is cutting edge and modern.

*IMPORTANT* Please read this: Overall, the final product should look similar to this branding work: https://www.behance.net/gallery/65857351/Bon-Vivant.

There are 2 main elements to this project:

1) Logo. Please make a variation of the Mermaid font attached so that we can use it for commercial use. We would like the font to be a bit thicker and friendlier, similar to the Chobani logo attached. We would also like a dog logo symbol to be designed as well, that can live with the font or stand alone. Similar to the Bon Viant work linked to above where the smiley face can be a separate logo, or paired with the Bon Viant signature. The logo symbol can be a dog head or a full dog body.

2) Collage. Please make several collage elements that can be used separately for pamphlet, web design and email template use based on the above Bon Viant example that is linked. They need to be vectorized and sent as a .AI/.PSD and PNG file. The collage should have at least 9 total elements including:
- 3 abstract elements including shapes or paint strokes.
- 3 city related elements including a building, beer mug and bridge.
- 3 dog related elements including dogs, puppies, paws, leashes, bones, treats or balls.

The color palette for the collage should be only 3-5 colors total (we like bright and light shades of blue and green but if you think something looks better it does not have to be those colors). It should look good on a white or beige (attached example) background.

Inspiration for the collage is attached. Obviously the final product can not look like all of these, but they should spark some ideas for the overall look and feel.

Please do not use any stock images, icons or logos as they will be disqualified.
ALL DESIGNS MUST BE DELIVERED in a .PSD or .AI and PNG format and free to edit as we see fit.

Please ask any questions you may have (examples help). We will look for creativity and overall polished and consistent work. Thank you and do not forget to have fun with this project!

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Top entries from this contest

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Public Clarification Board

  • monaabiwarde
    monaabiwarde
    • 5 years ago

    Submission #93 , hope you like it :)

    • 5 years ago
  • lilbitlizz
    lilbitlizz
    • 5 years ago

    I love this Scandinavian/hipster/Memphis style artwork you're going for. I don't think I'm the right graphic designer for this project, but as a dog training business coach I always love to keep an eye out for clever brands! Shoot me a message if you want to talk shop or network with fellow dog-business owners!

    • 5 years ago
    1. swells415
      Contest Holder
      • 5 years ago

      Sure, would be great to connect :)

      • 5 years ago
  • saifsalahmahdi
    saifsalahmahdi
    • 5 years ago

    please check #90

    • 5 years ago
  • saifsalahmahdi
    saifsalahmahdi
    • 5 years ago

    please check #88 , thank you

    • 5 years ago
  • saifsalahmahdi
    saifsalahmahdi
    • 5 years ago

    please check #87

    • 5 years ago
  • saifsalahmahdi
    saifsalahmahdi
    • 5 years ago

    please check #86

    • 5 years ago
  • swells415
    Contest Holder
    • 5 years ago

    Added some new inspiration, check out the image collage inspiration NEW 2. Love the minimal style and switching the squirrels for dogs would be great.

    • 5 years ago
  • swells415
    Contest Holder
    • 5 years ago

    Hi guys! Really looking forward to the submissions in the final week here. I would love to see some designers try different styles--something less cartoony and "fun" and more edgy and modern. Check out attached collage inspiration images 1 and 10 for inspiration. Thanks!

    • 5 years ago
  • DanieleNelly
    DanieleNelly
    • 5 years ago

    hello, im working on another one designs i wanted to ask you do you wish to have mockup representing your logo? that to be added in collage? i will post new one tommorow :)

    • 5 years ago
    1. swells415
      Contest Holder
      • 5 years ago

      Hi Danijela, you can include the logo separate or with the collage. Thanks1

      • 5 years ago
  • swells415
    Contest Holder
    • 5 years ago

    Hey guys, I've added a new piece of inspiration I saw on my bike ride this evening. Check out the attached image, "Collage Inspiration NEW." Really like how minimal the collage is, the bright colors, and the subtlety of the textures with stripes and light shading. Would love to see someone design something similar!!

    • 5 years ago
  • swells415
    Contest Holder
    • 5 years ago

    Please look to the attached images, collage examples # 1, 6, 7 and 10 for inspiration!

    • 5 years ago
  • hmnasiruddin211
    hmnasiruddin211
    • 5 years ago

    Dear Sir ,
    Have you seen my all entry ..? #50 #51
    I hope you will most like it. Unfortunately if you don't like it I'll show more countless design for you and which you want. I request you please send me a message on private.
    Thank you so much.

    • 5 years ago
  • swells415
    Contest Holder
    • 5 years ago

    ATTENTION; please view submission #25 from Mona. She has included logo AND branded collage elements. Scroll through her different images and you will see them. We are looking for the branded collage elements to help form a BRAND IDENTITY, not just a logo. Let me know if you have any questions. Thank you.

    • 5 years ago
    1. Newjoyet
      Newjoyet
      • 5 years ago

      WOrking

      • 5 years ago
  • ganimollah
    ganimollah
    • 5 years ago

    Sir, Please check my entry no. #39

    • 5 years ago
  • monaabiwarde
    monaabiwarde
    • 5 years ago

    Thank you! Hope to win! :)

    • 5 years ago
  • swells415
    Contest Holder
    • 5 years ago

    Everyone please take a look at Mona's submission, #25 . She has the correct idea with a logo and then branded collage to match. Looking for different styles, colors and illustrations in the format Mona has posted. Thanks :)

    • 5 years ago
  • monaabiwarde
    monaabiwarde
    • 5 years ago

    Hi, it's my first time submitting to a contest, I just need to know that I did it right, I submitted 3 .png images in the same entry. Is that correct or should each image appear alone? Thanks,

    • 5 years ago
    1. swells415
      Contest Holder
      • 5 years ago

      That works great Mona, thanks.

      • 5 years ago
  • swells415
    Contest Holder
    • 5 years ago

    Please focus on the collage aspect of the work in the update description! So far have not seen any collage style pieces that we can use.

    • 5 years ago
  • moeedshaikh1
    moeedshaikh1
    • 5 years ago

    submitted in psd ? Vector illustration and logos are made in Ai professionally

    • 5 years ago
    1. swells415
      Contest Holder
      • 5 years ago

      Hi Moeed, can be .ai as well. Updated in description, thanks!

      • 5 years ago

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