Create a Marketing Campaign - New Food Franchise - USING COMICS OR PHOTOS
- Status: Closed
- Prize: $490
- Entries Received: 32
- Winner: arzart
We are a new food franchise thats launching in Australia and attached is a proposed press release that explains exactly what we do.
We were thinking about having an advertising campaign that undertakes the delivery of our message in a series of comics.
We are looking at 2-3 series of ads to launch the brand. We don't have any ideas of the characters and how the story would evolve.
We are open to any creative input into the advert and concepts.
The winner will be exposed to a lot of additional work from a variety of projects.
Maybe give us an example of what work you have done previously and we are happy to take adice on any crerative component.
Two friends walking (or family of 4) down the street and one says to the other - I'm starving. The other says I'm thirsty but where can we go?
A close up of the two of them with with confused looks looking around.
A slide showing a new group of friends or more families all eating and drinking selfie foods products including juices, smoothies, wraps, fruit salad, froyo and bottle of water walking in the opposite direction.
Friend 1 asks them where did you get all that - it looks amazing. New friend 1 says Selfie Foods at Kogarah Town Centre above the train station. New friend 2 says and it's all ridiculously cheap and uses fresh products nothing artificial.
Friend 1 and 2 head towards selfie foods (in background with lots of people ordering, looking at the open refrigerator, Froyos, fresh fruit and vegetables) with an excited look on their face.
Friendly selfie foods staff members approaches friend 1&2 and says hey guys, how are you today and welcome to selfie foods. Friend 2 says how does this work?
Selfie staffer says it's easy, you help yourself to everything in store (pointing to the store) (photos provided to create background images), Froyos, salads, juices, wraps, smoothies, handing them a menu. Friend 1 and 2 look impressed.
Staffer 2 gives them a loyalty coupon which has our App Store app highlighted and says what can we get you today, friend 1 says banana smoothie and friend 2 says I'm going to get a wrap and fresh juice combo.
Two friends walk away with their selfie foods products looking very excited and says, how awesome is that place and I can't get over how cheap it is.
Targeting young market with young characters. Photos of logos, staff uniforms, store will be provided.
Happy for the contest to be judged on a slide or two and then the balance of the slides can be finished after the contest is won.