Create Visual Campaign for Freelancer.com Brand

  • Status: Closed
  • Prize: $3000
  • Entries Received: 107

Contest Brief

Hello talented freelance designers! We’ve got an exciting contest for you...

**

We’d like you to create a compelling visual campaign for the Freelancer brand. We’re searching for a campaign showcasing an emotional connection to the amazing opportunities we provide to people across the globe.

We believe that customers are not just driven by logical considerations, they are also part of an emotional experience.

Customers that feel a genuine emotional connection with a brand generate a lot more value and are a lot more engaged than those that do not.

Think of NIKE and the emotional connection they create by associating their brand with the pinnacle of human athleticism and achievement. The classic story of the hero’s journey.

Nike presents itself in a way that provokes customers: Just do it.

It is an emotional connection that crosses borders and cultural differences.

Your target audience are potential employers that could use freelancer.com - small businesses, consumers, startups, and even enterprise.

**

Maybe you’ll come up with a campaign about the power of human ingenuity and creativity,
the journey of how freelancers construct the things they make (such as work in our showcase https://www.freelancer.com/showcase).

Maybe it’s the story of the freelancer themselves but pitched in a way to appeal to employers. You could present a story about the creative process behind the awesome work produced for an employer.

Maybe it’s around the needs of the employers.

Maybe the visual campaign itself is a showcase of the work of the freelancers (think the Mastercard “priceless” campaign https://www.marketplace.org/2014/03/21/world/coming-billion-dollar-ad-campaign-priceless)

This is the type of creative calibre of the campaign we want to see. Visually, it is up to you. We want to see what you can do. It can be an illustration, animation, photo manipulation, or live-action video.

Whatever you design, we want it to be better than this:
http://www.thedrum.com/creative-works/project/duncan-channon-upwork-hey-world
https://www.youtube.com/watch?v=IwO6rNtU1sQ
https://www.youtube.com/watch?v=f6eDdJ0PeQY
https://www.youtube.com/watch?v=7OmtgS-Gq_o
https://www.youtube.com/watch?v=YnBA5tMaeZI

If you need a tagline, “Get it done on Freelancer.com” is one you can use (optional). Here is a copy of our last TV commercial for some background:
https://www.youtube.com/watch?v=45Zm4WgVMcc

We will run the contest sealed and our talented design team will provide feedback to the best entries along the way to help you develop the best campaign!

**

DELIVERABLES:
We want you to create a visual campaign (preferably a series of images.. you may add online, audio or video elements if you wish but these are not necessary).

Submit a visual annotation of your pitch laid out in images. Whether it is an animation, a series of poster, creative social posts or billboard designs. Lay it out in real-world context with example images of where you see your idea launching.

SHOWCASING YOUR CREATION:
• Poster/graphic : Place it on a billboard or a wall with the artwork flat-laid next to it in your image.

• Animation/Video : Visual annotation if your creation by laying out keyframes and a link to your video in the description.
A series of 15 second videos, or one 30 second video.
Format: H.264 (.mp4) or AppleProRes (.mov) 1920x1080, 25-60 fps, 15-30 seconds long.
Radio stinger

SUBMITTING YOUR CREATION FOR HANDOVER:
• Poster/graphic : Illustrator (.ai) or photoshop (.eps or .psb). Preference is for Illustrator.
Size: A0 - 33.11” x 46.81” Portrait or Landscape with 3mm bleed.
RGB and CMYK version for print

• Animation/Video : Packaged After Effects folder.
• Radio sting : Mastered version and voice-over only version.

See also about emotional connections to brand:
https://naatchaa.wordpress.com/2016/02/23/nikes-emotional-branding/
http://602communications.com/nike-brand-strategy-emotional-branding-using-the-story-of-heroism/

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Public Clarification Board

  • Animation2D
    Animation2D
    • 5 years ago

    Open it again!

    • 5 years ago
  • sirBS
    sirBS
    • 5 years ago

    this competition is canceled ?

    • 5 years ago
  • lfernanda
    lfernanda
    • 5 years ago

    why dont choose a winner?

    • 5 years ago
  • REplayER
    REplayER
    • 5 years ago

    Check the comments in entry #87 and let me know if we should add or change something. Thanks.

    • 5 years ago
  • Iving
    Iving
    • 5 years ago

    #extended

    • 5 years ago
  • Jun01
    Jun01
    • 5 years ago

    #extended

    • 5 years ago
  • miqeq
    miqeq
    • 5 years ago

    Please check entry #187 !
    You can see the link with our final vision for your campaign :D

    • 5 years ago
  • melszalkai
    melszalkai
    • 5 years ago

    Hey, It's a shame I found this contest too late and couldn't finish on time. Came up with 3 very strong and clever concepts (each containing 3 posters) that could work very well as guerrilla street marketing campaigns. I'm pretty sure they'd go viral. Please could we have extra time and extend the deadline by few more days? :) #extended

    • 5 years ago
  • CreativezStudio
    CreativezStudio
    • 5 years ago

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    Please check My FREELANCER VISUAL CAMPAIGN THEME
    at Following entry Designs :


    #182 VIDEO ANIMATION ( First/1st Version) Duration 29s & POSTER SERIES CAMPAIGN
    #183 VIDEO ANIMATION ( Second/2st Version) Duration 25s & POSTER SERIES CAMPAIGN

    #147 POSTER SERIES CAMPAIGN
    #145 INFOGRAPHIC CAMPAIGN STORY (Second/2nd Version)
    #142 INFOGRAPHIC CAMPAIGN STORY (First/1st Version)


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    • 5 years ago
    1. CreativezStudio
      CreativezStudio
      • 5 years ago

      All the best

      • 5 years ago
    2. CreativezStudio
      CreativezStudio
      • 5 years ago

      Thanks

      • 5 years ago
  • miqeq
    miqeq
    • 5 years ago

    Please check entry #176 ! :)

    • 5 years ago
  • bloodsand
    bloodsand
    • 5 years ago

    #extended I need more time, the concept is worldwide influence of freelancer.com. High class 3d rendering and voice recording. So needs time. #extended for another week.

    • 5 years ago
  • Virgolette
    Virgolette
    • 5 years ago

    extended? wonderful!

    • 5 years ago
  • happydesig1
    happydesig1
    • 5 years ago

    why it didn't show up a weeks ago while I was browsing the same list...

    • 5 years ago
  • BengalDesigner
    BengalDesigner
    • 6 years ago

    Hi contest holder, I am working on a very compelling visual campaign for Freelancer. I will provide short 30 second video and series of posters. We have a charity in Bangladesh called CAFFE (Computers Are Free For Everyone), we teach computer skills such graphic design, web development, coding and electronics. Here is the website for CAFFE (www.caffebd.org). I have seen the contest recently and our team is working very diligently to create the visual campaign. We are creating an emotional video showing where our students comes from (the family background) and how Freelancer (earning money by working part time) is helping to pay for their education. I request you to extend the contest time, we will deliver you a good visual campaign content. Thank you very much.

    • 6 years ago
    View 1 more message Processing...
    1. NamalPriyakantha
      NamalPriyakantha
      • 5 years ago

      Can we take a CSR approach? If it so, How are you going to archive your marketing goals? As your example, The Nike campaign is not a CSR one. It's emotional on platform as a communication strategy, but not a CSR platform. I'm not clear. Help me. Thanks

      • 5 years ago
    2. BengalDesigner
      BengalDesigner
      • 5 years ago

      Thank you very much for extending the time. We are working on the campaign content.

      • 5 years ago
  • GabrielGoistais
    GabrielGoistais
    • 5 years ago

    Hi contest holder, the contest is still open to new proposals?

    • 5 years ago
  • Naeem010101
    Naeem010101
    • 6 years ago

    Please check #163 #164 #165

    • 6 years ago
  • TechDeziner
    TechDeziner
    • 6 years ago

    Please check #105

    • 6 years ago
    1. DepartmentS
      DepartmentS
      • 6 years ago

      Tech, mind if I ask - how long has this entry of your's been posted?

      • 6 years ago
  • agenciasozza
    agenciasozza
    • 6 years ago

    I'm feeling kind of lost since it's been over a week already that I've submitted my entry and I couldn't get any feedback or rating in my design and I have no idea if I should start improving it or changing the concept. I'm lost because this is not a contest from a different employer..it's a freelancer project. I mean, I'm disappointed with the owner of it all. Since it is the owner of the site that is doing it, who can I complain to?

    • 6 years ago
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    1. agenciasozza
      agenciasozza
      • 6 years ago

      Thida M.. I can't find your entry. Oh.. Mark.. we've been wasting out time trying to explain the inexplicable to somone who hasn't even submitted an entry. Thida hasn't put any effort like we did to think, develop and create a campaign. As soon as you submit your entry Thida, we can finish this nice dialog. ;)

      • 6 years ago
    2. DepartmentS
      DepartmentS
      • 6 years ago

      : ).. How peculiar. And yet, they had such impeccably good English....Doesn't look like the Contest holder is actually in - which basically means, it doesn't look as if we're going to get ANY form of clarification regarding how to proceed here. Were we in a position of their being SEVERAL 4 star rated entries holding pole position - no CLEAR candidate received - continuing to submit would make sense on our part, we'd all be in with just as equally a good chance. But with only the ONE 4 constantly showing these past couple of weeks now - looks like they've clearly found their candidate, not really interested in anything else. No point the rest of us doing anything really. There are paying customers out there, I suggest we press on where there is actual work to do and get it done for them. All the best Fernando, my regards, S : )

      • 6 years ago
  • Asianexperts
    Asianexperts
    • 6 years ago

    Hi CH may I know how many winners would you select in this contest?

    • 6 years ago
  • wordarcher
    wordarcher
    • 6 years ago

    Hello CH. I'd like to know what you think about #136.

    • 6 years ago
  • jorgedorlando
    jorgedorlando
    • 6 years ago

    Thank you for extended the contest! I still working on its.

    • 6 years ago
  • adorableid
    adorableid
    • 6 years ago

    #extended please, I just saw this but I'm working on another project right now, but I wanted so bad to participate, dear contest holder, #extended, please...

    • 6 years ago
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    1. lullisart
      lullisart
      • 6 years ago

      Hello Hanif Afa Z, the contest has been extended again, you got more than 2 weeks to participate now. Best of luck!

      • 6 years ago
    2. adorableid
      adorableid
      • 6 years ago

      Awesome, I know the competition is tight, but I will try my very best !!

      • 6 years ago
  • Htawati Ly
    Htawati Ly
    • 6 years ago

    wait for me sir i am still work on another work ...

    • 6 years ago
    1. DepartmentS
      DepartmentS
      • 6 years ago

      : ).. Haitham, you're still in the lead and you've got an extra fortnight. Relax. I don't know if you've gotten any written feedback over-and-above rating but - assuming you haven't - at least you've got a clear indication you're definitely on the right track. That's probably the most important thing. My sincerest congratulations....

      • 6 years ago
    2. DepartmentS
      DepartmentS
      • 6 years ago

      The rest of us, if I'm honest - kind of faulting a bit here. That's the the problem when we're playing blind like this. If you've get a 3 but no direction, you know you've got a hand - but you don't know what's not right with it. Not a clue. It's like working for a Sphinx. You've got to go through the whole thing of: do I refine what I have done or do I take a completely different swing at it? Obviously, something works, but what - what?! - not a clue. Oh, Haitham. It's a pickle, I tell you. An enigma! No, if I were you - with a clear 4 - I'd be polishing off m'golf clubs round about now. Obviously, first I'd have to buy some golf clubs, that goes without saying - but - y'get the general idea.... Relax... : )

      • 6 years ago
  • jeffoy2010
    jeffoy2010
    • 6 years ago

    2nd update on entry no# 112

    • 6 years ago
  • Htawati Ly
    Htawati Ly
    • 6 years ago

    wait for me sir i am still work on another work ...

    • 6 years ago
  • jorgedorlando
    jorgedorlando
    • 6 years ago

    Still working

    • 6 years ago
  • TechDeziner
    TechDeziner
    • 6 years ago

    Please check entry#99.Feedback would be highly appreciated!

    • 6 years ago
  • LU33
    LU33
    • 6 years ago

    At least can I use real stock photos ?!!

    • 6 years ago
  • Htawati Ly
    Htawati Ly
    • 6 years ago

    i am still work

    • 6 years ago
  • sirBS
    sirBS
    • 6 years ago

    Hello .
    Can I get comments on my work ?
    # 70
    Thanks.

    • 6 years ago
  • aam90
    aam90
    • 6 years ago

    Hello, i'm 2d animator, but i don't use after effect, i use moho software, if this is accepted i will submit my animation design

    • 6 years ago
    1. FreelancerComp
      Contest Holder
      • 6 years ago

      yes you may, what's important is the output :)

      • 6 years ago
  • jorgedorlando
    jorgedorlando
    • 6 years ago

    It´s alive? Please

    • 6 years ago
  • vlusdesign
    vlusdesign
    • 6 years ago

    #extended

    • 6 years ago
  • JulesDD
    JulesDD
    • 6 years ago

    Hi, guys! Is it ok to submit a sketch first to get feedback on the concept and then submit the final designs? I want to make a series of vector illustrated posters but I need to know if you like the concept behind the campaign before I start illustrating. Thank you!

    • 6 years ago
    View 1 more message Processing...
    1. RavinderSGill
      RavinderSGill
      • 6 years ago

      i submitted a sketch 2 days ago for feedback, still haven't received any :(

      • 6 years ago
    2. vhlubi
      vhlubi
      • 6 years ago

      same here

      • 6 years ago
  • SolutionsSP
    SolutionsSP
    • 6 years ago

    Being #extended is appreciated.

    • 6 years ago
  • FirstCreative
    FirstCreative
    • 6 years ago

    #extended please

    • 6 years ago

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