Logo and brand design

  • Status: Closed
  • Prize: $30
  • Entries Received: 214

Contest Brief

I am looking for a freelancer to help me with logo and brand design for my company.

Company Name: SynergyHealth

Style/Theme: I am looking for a modern design for my logo and brand. We are a medically directed weight loss/healthy living program providing individual treatment plans. We offer convenient and effective remote solutions for patients seeking to achieve their healthy lifestyle goals.

Colors: While I don't have specific colors in mind, I have a color theme that I would like the designer to consider.

Ideal Skills and Experience:
- Experience in logo and brand design
- Proficiency in modern design styles
- Ability to work with a color theme and create visually appealing designs

**Key Points:**
1. **Conceptual Focus:**
- Symbolism representing synergy and health.
- Conveying trust, professionalism, and medical expertise.

2. **Color Palette:**
- Choose a palette that invokes a sense of health and vitality.
- Consider subdued tones with a pop of color for vibrancy.

3. **Typography:**
- Opt for clean, modern fonts that exude professionalism.
- Ensure readability for both print and digital applications.

4. **Logo Scalability:**
- Design a logo that works well across various mediums (print, web, signage).
- Maintain clarity and impact when scaled down.

5. **Relevance to Weight Loss:**
- Explore subtle visual elements related to weight loss without being cliché.
- Avoid overly literal depictions, aiming for a timeless design.

**Requested Services/Items:**
1. **Primary Logo:**
- High-resolution version suitable for various applications.
- Transparent background for versatile use.

2. **Secondary Logo Variations:**
- Simplified versions for smaller applications.
- Monochrome options for versatility.

3. **Brand Guidelines:**
- Provide a style guide outlining colors, fonts, and logo usage rules.
- Ensure consistency across different platforms.
- **Brand Mascot or Symbol:**
- Explore the possibility of incorporating a unique mascot or symbol that resonates with the brand.

4. **Stationery Design:**
- Business card, letterhead, and envelope designs incorporating the new logo.
- Maintain a cohesive visual identity.

5. **Social Media Assets:**
- Profile pictures and cover photos for major platforms.
- Graphics for promotional posts.
- Design templates for regular social media posts to maintain a consistent brand presence online.

- **Email Signature:**
- Develop a professional email signature incorporating the new logo and brand colors.
6. **Mockups:**
- Present the logo in real-world scenarios (e.g., on a clinic sign, business card, website header).

- **Digital Presentation Template:**
- Design a PowerPoint or Keynote template featuring the new branding for business presentations.

**Additional potential Requests:**

- **Brand Storyboard:**
- Create a visual narrative showcasing how the logo and brand elements come together in different scenarios.

- **Print Collateral:**
- Design brochures, pamphlets, or informational material using the new branding.
- Ensure consistency in messaging and visuals.

- **Merchandise Concepts:**
- Explore ideas for merchandise like branded apparel, water bottles, or promotional items.
- Provide mockups to visualize the branding on these items.

- **Iconography:**
- Create custom icons or illustrations that complement the brand identity.
- Ensure they align with the weight loss and health theme.

- **Responsive Website Elements:**
- Design graphics for website elements, such as banners, buttons, and icons.
- Maintain a cohesive visual language across the digital platform.

- **Vehicle Graphics:**
- Consider graphics for clinic vehicles, ensuring visibility and brand consistency.

- **Photography Style Guide:**
- Specify preferred image styles or treatments to maintain a cohesive visual tone in marketing materials.

- **Community Engagement Graphics:**
- Develop graphics for community outreach or events, fostering a positive connection with the audience.

- **User Persona Visuals:**
- Create visuals representing the target audience engaging positively with the weight loss clinic.
- Use these in marketing materials to establish relatability.


**Submission Guidelines:**
1. **Portfolio:**
- Provide a portfolio showcasing previous logo and branding work.
- Highlight projects with a professional and medical theme.

2. **Concept Description:**
- Include a brief description of the design concept.
- Explain how the design aligns with Synergy Health's values.

3. **File Formats:**
- Deliver designs in vector formats (AI, EPS) for scalability.
- Include high-resolution PNGs and JPEGs.

We are excited to see your creative interpretations and look forward to a design that truly reflects the essence of Synergy Health

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