PowHERful Logo Redesign

  • Status: Closed
  • Prize: $250
  • Entries Received: 46
  • Winner: alinhd

Contest Brief

Brand name
PowHERful
What it stands for " Providing Opportunities to Women to Help Empower them to Reach their FUL " Potential


Brand Bio
PowHERful is a community to provide women the tools, ideas and actionable steps to encourage holistic self-development - physically, mentally as well as metaphysically.In this scope, we provide courses on, but not limited to, exercise fundamentals, nutrition and life-style adaptation, self-defense as well as opportunities for women to share about taboo-topics.
Hence, our logo should convey the message of confidence, femininity, strength, synergy between men and women and empowerment. This logo will encompass multiple locations across the globe.

Target audience
We target all women from approx. 16 years of age and up, interested in self-development/self-improvement regardless of social status. Most companies or organizations in our niche of women empowerment target only one aspect of self-development. We aim to encompass all areas of self-development

Color Preferences
We prefer a minimalist colour design with no more than 3 colours which is easily modifiable to a black and white design for printing. Colours should represent energy, strength, confidence and community

Look and Feel
The logo should consist of an icon and a text that can be utilized separately and still portrait the brand in totality. It should contain the following characteristics
Modern (not classic)
Imagery that shows the balance/cooperation between male and female
Versatile (e.g. for stationary, clothing, websites, physical products etc.)

Some ideas for capturing the imagery we are trying to convey:

Power - Lightining bolt, flames, energy
Physical Strength: Weights, muscles
Mental Strength: Books, podium / microphone, knowledge
Femininity: The font style, womans appearance, colors
Metaphysical: energy, spirit, mysticism
Male female synergy: Male / female symbol together, blade and chalice, male/female silhouette

Here are links for further information about us and our activities
https://www.facebook.com/powherfulphnompenh/
https://www.facebook.com/powherfulphnompenh/videos/649613345504509

Below are some areas in which we have identified concepts that are moving in the right direction, as well as some elements we wish to avoid. Please read thoroughly as to avoid possible rejection of submission

DO NOT INCLUDE:
Please refrain from using "plants, / nature" elements in the logo. It doesn't resonate / capture the imagery and audience of the brand

DO INCLUDE:
The lighting bolt or flames in conjunction with a female silhouette is a good reference point, please ensure the femininity of the woman is properly portrayed. Additionally tying this component into the letter "P" for the icon is a good idea. Or using the "o" in "PowHERful" in conjunction with the intertwined male and female symbol similar to design ( #346 , #368 )
Lightning bolt and female face should be balanced

Below are some of the images we thought conveyed pieces of the brief very well:

- #218 lightning bolt with silhouette of woman

- Mix of cursive font for femininity and powerful font for the rest ( #350 )
- Use the font family similar to #261, #255 for the "Pow" "ful" and the "HER" should be feminine / cursive (see below comment)

- #178 good font family for illustrating the feminine aspect but only for the "HER"

- #324 silhouette of woman with something on her mind is a good use of incorporating the mental strength imagery. Add something else to illustrate strength / confidence i.e. books or brain with energy

- #300 / #259 good expression of female silhouette, flying hair (theoretically in connection with another component) expresses confidence & movement

Recommended Skills

Employer Feedback

“Great pleasure working with this designer and easy to work with. Constantly making changes and updates based on our feedback”

Profile image VitalDynamicsFit, Cambodia.

Top entries from this contest

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Public Clarification Board

  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    It should look like entry #634

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    For all the submissions which have recieved a 5 star rating, please submit your entry in black and white and color in one submission so that we can create a poll. So in one image please have the color version, black and white, and then inverse black and white

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    for reference these are the current colors of our previous logo.
    *note you dont have to use the exact same colors*
    Red: Hex - #B9272D
    Blue: Hex - #032EA1
    Black: Hex - #00000

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    Update: Please use the following colors in the logo:
    Red (NOT SUPER LIGHT RED) More to the medium to dark spectrum
    Blue (NOT SUPER LIGHT BLUE) More to the medium to dark spectrum
    Black

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    DO INCLUDE:


    - Use the font family similar to #261, #255 for the "Pow" "ful" and the "HER" should be feminine / cursive (see below comment)

    - #178 good font family for illustrating the feminine aspect but only for the "HER"

    - #324 silhouette of woman with something on her mind is a good use of incorporating the mental strength imagery. Add something else to illustrate strength / confidence i.e. books or brain with energy

    - #300 / #259 good expression of female silhouette, flying hair (theoretically in connection with another component) expresses confidence & movement

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    Below are some areas in which we have identified concepts that are moving in the right direction, as well as some elements we wish to avoid. Please read thoroughly as to avoid possible rejection of submission

    DO NOT INCLUDE:
    Please refrain from using "plants, / nature" elements in the logo. It doesn't resonate / capture the imagery and audience of the brand

    DO INCLUDE:
    The lighting bolt or flames in conjunction with a female silhouette is a good reference point, please ensure the femininity of the woman is properly portrayed. Additionally tying this component into the letter "P" for the icon is a good idea. Or using the "o" in "PowHERful" in conjunction with the intertwined male and female symbol similar to design (#346, #368)
    Lightning bolt and female face should be balanced

    Below are some of the images we thought conveyed pieces of the brief very well:

    - #218 lightning bolt with silhouette of woman

    - Mix of cursive font for femininity and powerful font for the rest ( #350 )

    • 4 years ago
  • elieserrumbos
    elieserrumbos
    • 4 years ago

    CHECK ENTRY #388

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    Please try to utilize the below imagery:

    Some ideas for capturing the imagery we are trying to convey:

    Power - Lightining bolt, flames, energy
    Physical Strength: Weights, muscles
    Mental Strength: Books, podium / microphone, knowledge
    Femininity: The font style, womans appearance, colors
    Metaphysical: energy, spirit, mysticism
    Male female synergy: Male / female symbol together, blade and chalice, male/female silhouette

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    Entries that do not capture the multi faceted and multi dimensional ideology of the logo will be rejected. Please read the brief as well as the comments below, so you can have a better chance at being selected

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    We are looking for something that captures the following components: Femininity, Strength, Confidence, Empowerment, Power

    Many of the submissions are only focusing on the "strength" aspect. and neglecting the other components. As we stated in the brief this is a group about holistic self development. So the logo should capture mental and physical as well as metaphysical development

    • 4 years ago
  • VitalDynamicsFit
    Contest Holder
    • 4 years ago

    please try to ensure the logo contains an Icon that can be used independently of the text. Also some of the entries took advantage of the letters in the word "PowHERful" so if you can use one of the letters to create the icon and capture the main components of, strength, feminity, male and female synergy within that icon then you are moving in the right direction.

    Please avoid submitting "generic" clip art, those submissions will be deleted without feedback. if i can find the image, font, or icon via google image search then its not worthy of a contest submission. We are looking for unique creative custom designs

    • 4 years ago

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