PowHERful Logo Redesign
- Status: Closed
- Prize: $250
- Entries Received: 46
- Winner: alinhd
Contest Brief
Brand name
PowHERful
What it stands for " Providing Opportunities to Women to Help Empower them to Reach their FUL " Potential
Brand Bio
PowHERful is a community to provide women the tools, ideas and actionable steps to encourage holistic self-development - physically, mentally as well as metaphysically.In this scope, we provide courses on, but not limited to, exercise fundamentals, nutrition and life-style adaptation, self-defense as well as opportunities for women to share about taboo-topics.
Hence, our logo should convey the message of confidence, femininity, strength, synergy between men and women and empowerment. This logo will encompass multiple locations across the globe.
Target audience
We target all women from approx. 16 years of age and up, interested in self-development/self-improvement regardless of social status. Most companies or organizations in our niche of women empowerment target only one aspect of self-development. We aim to encompass all areas of self-development
Color Preferences
We prefer a minimalist colour design with no more than 3 colours which is easily modifiable to a black and white design for printing. Colours should represent energy, strength, confidence and community
Look and Feel
The logo should consist of an icon and a text that can be utilized separately and still portrait the brand in totality. It should contain the following characteristics
Modern (not classic)
Imagery that shows the balance/cooperation between male and female
Versatile (e.g. for stationary, clothing, websites, physical products etc.)
Some ideas for capturing the imagery we are trying to convey:
Power - Lightining bolt, flames, energy
Physical Strength: Weights, muscles
Mental Strength: Books, podium / microphone, knowledge
Femininity: The font style, womans appearance, colors
Metaphysical: energy, spirit, mysticism
Male female synergy: Male / female symbol together, blade and chalice, male/female silhouette
Here are links for further information about us and our activities
https://www.facebook.com/powherfulphnompenh/
https://www.facebook.com/powherfulphnompenh/videos/649613345504509
Below are some areas in which we have identified concepts that are moving in the right direction, as well as some elements we wish to avoid. Please read thoroughly as to avoid possible rejection of submission
DO NOT INCLUDE:
Please refrain from using "plants, / nature" elements in the logo. It doesn't resonate / capture the imagery and audience of the brand
DO INCLUDE:
The lighting bolt or flames in conjunction with a female silhouette is a good reference point, please ensure the femininity of the woman is properly portrayed. Additionally tying this component into the letter "P" for the icon is a good idea. Or using the "o" in "PowHERful" in conjunction with the intertwined male and female symbol similar to design ( #346 , #368 )
Lightning bolt and female face should be balanced
Below are some of the images we thought conveyed pieces of the brief very well:
- #218 lightning bolt with silhouette of woman
- Mix of cursive font for femininity and powerful font for the rest ( #350 )
- Use the font family similar to #261, #255 for the "Pow" "ful" and the "HER" should be feminine / cursive (see below comment)
- #178 good font family for illustrating the feminine aspect but only for the "HER"
- #324 silhouette of woman with something on her mind is a good use of incorporating the mental strength imagery. Add something else to illustrate strength / confidence i.e. books or brain with energy
- #300 / #259 good expression of female silhouette, flying hair (theoretically in connection with another component) expresses confidence & movement
Recommended Skills
Employer Feedback
“Great pleasure working with this designer and easy to work with. Constantly making changes and updates based on our feedback”
VitalDynamicsFit, Cambodia.
Top entries from this contest
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alinhd Algeria
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afbarba66 United States
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sShannidha Bangladesh
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sShannidha Bangladesh
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alinhd Algeria
-
afbarba66 United States
-
afbarba66 United States
-
afbarba66 United States
-
sShannidha Bangladesh
-
sShannidha Bangladesh
-
sShannidha Bangladesh
-
anascont92 Iraq
-
alinhd Algeria
-
afbarba66 United States
-
alinhd Algeria
-
sShannidha Bangladesh
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