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Animation creation is a fine art, and if you’re not trained or skilled in the software to create animations, it’s not a skill you can mock up without detailed knowledge. It’s not just associated with children’s movies; it is a technical approach, which is used to deliver key marketing messages to audiences.
In essence, the animation is a stimulation of movement created by a service of pictures or ‘frames’. Picture a cartoon, in this instance animation, is created from still pictures or sketches and is expertly woven together using continuous motion graphics.
Animations are created by specialized animation makers who work via software programs to painstakingly weave together frames so that they appear seamless. Usually delivered as 2D and 3D, animations have a range of technical approaches and styles and can be tailored to a client’s exact specifications.
Organisations are turning to animations as an effective tool to engage with audiences. In the age of phone apps, emails and digital marketing businesses can create characters to suit their exact needs and use animation to deliver key messages and marketing.
Animation is a powerful tool for marketing and it being used for advertisements from TV, to online, YouTube and videos — the flexibility of animation lends itself to a range of uses and it’s fast becoming a marketing tool of choice for business.
Animations offer a range of benefits to business include:
- Gets your audience's attention
- Keeps audiences entertained and engaged
- Communicates your message quickly and concisely
- Provides a clear message to your customers
- Creates a lasting impression
Freelancer.com gives you access to the profiles of thousands of animators who can create animated videos and animated movies for a fraction of the cost you will pay for big agencies. Hiring a freelance animator opens a world of design possibilities and style options, allowing business to access thousands of animators globally.
Here’s a list of ways businesses use animation to engage with their audience:
- Animated advertisements - for use on Facebook, Twitter or other social networks
- Character animation / development - enhancing an existing brand
- Animated infographics - for presentations and sales tools
- 2D animation - to be added to a traditional video or for training
- 3D animation – for product demonstrations, new services and training
If you’re looking for an affordable, reliable and innovative animator engaging a freelance animation specialist is a brilliant way to create dramatic results for your next campaign. Whether you’re using an animation for fundraising for a startup, launching a product, promoting a service or to simply promote your brand, the animation will sell, tell, explain and train in a dramatic way.
Up to now, animation has been something out of reach for business. The only organisations that could engage animators were corporations with massive marketing budgets and cash to burn. In today’s business world animation is accessible for all business and with the development of software programs and sophisticated technology, access to innovative digital marketing tools is available to all sizes of business.
For the largest range of freelancers who are rich in experience & knowledge in all areas of animation, animated movies, animated gifs and a full suit of animated capabilities visit Freelancer.com today and view the wide range of animators who are available and ready to start work on your project today!
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