Competitor Analysis is the process of researching and evaluating competing companies, services or products in order to determine advantages and compare to an organization's own services. A Competitor Analysis expert can provide insights on what competitors are doing differently, better or worse than your organization. Depending on the scope of the project, some common tasks that a competitor analysis expert can complete include researching competitors' products, prices, services, customer support and marketing approaches. They can also review competitor relationships in order to identify potential partners or acquisitions.
When interviewing candidates, assess their experience in conducting competitive research and creating competitive intelligence reports. Ask them how they would design a research program tailored to the requirements of the project at hand; look for very specific answers rather than general statements. Also take not of how organized they are when it comes to presenting their findings. It’s important that the information is presented in an easy-to-follow format. If they have any additional certifications in market research or business analysis then this is also a plus. On average, freelance Competitor Analysis experts typically charge an hourly rate of between $30-$50 per hour depending on the scope of the work and their experience level.
Hiring a freelance Competitor Analysis expert on Freelancer.com allows you to tap into an incredible range of talent around the world, source quality expertise for specific projects and benefit from lower costs than full-time team members. Freelancers are also more able to work around other commitments with extra flexibility and provide insights from different disciplines, giving you a much larger pool of knowledge compared with traditional methods. Hire your next expert today!