Need help in marketing jobs

I'm in need of a skilled freelancer jewellery content creator specifically for social media posts . Your role will involve creating captivating and engaging posts that can be flexible across various platforms. While it was not specified which social platforms the content will be used on, applicants should ideally have proficiency in creating content suitable for Facebook, Instagram, and LinkedIn. - As the time frame for project completion was not indicated, I'd like to discuss your availability and work schedule to suit both our needs. - The ideal freelancer should have solid experience in content creation for social media, have excellent creativity skills, and a proven track record of increased engagement and audience interaction. Knowledge of cur...

Do you have a team of 100+ software developers? +100 developers should cooperate during 1mins. I need +100 developer access to the github public repository and leave star. i.e I want to increase star from 270 to 370

I am looking for an experienced online advertiser to boost sales on my 3D printing website. You'll be promoting my extensive range of offerings which includes 3D printed parts, 3D printed models and 3D printing repairs. The marketing strategy should highlight our unique ability to meet individual needs, particularly targeting those seeking tailored 3D printed parts or models, and individuals or businesses in need of 3D printing repairs. Desired skills and experiences for this project encompass: - Proven experience in creating and implementing successful online ad campaigns - Strong understanding of the 3D printing market, services, and consumer behavior - Familiarity with targeting strategies for tailored ads - Capacity to translate campaigns into inc...

Do you have a team of 100+ software developers? +100 developers should cooperate during 1mins.

I need an experienced social media manager to help enhance the online presence of my two brands. BRAND 1: DIGITAL MARKETING AGENCY Mediums: Instagram, Facebook, LinkedIn Target: B2B Companies, Service Professionals BRAND 2: EVENTS BRAND Mediums: Instagram, Facebook, TikTok Targer Audience: 25-40 year old, digital nomads and aspiring nomads, travel enthusiasts. Job responsibilities include: - Content creation: Craft relevant, creative, and engaging content tailored for each platform. - Posting and Scheduling: Regularly maintain and update the social media channels. - Audience Engagement: Actively engage with our audience, answer queries, and boost brand loyalty. - Strategy: Develop and implement effective social media strategies to increase our reach. I'm see...

I require a savvy digital marketer to generate increased sales for my online store. The store caters mainly to an international customer base. Key responsibilities will include: - Crafting strategies and campaigns for ...to an international customer base. Key responsibilities will include: - Crafting strategies and campaigns for social media platforms - Implementing SEO techniques to increase visibility and traffic. The ultimate aim here is to drive sales. Ideal candidates should have a demonstrated experience in both SEO and social media marketing for e-commerce platforms. Strong understanding of global markets and consumer behaviour will be an added advantage. Your success will be gauged by the increase in sales. Apply if you have the skills to boost our onlin...

...translate some marketing materials from English to Acadian French. These materials are intended for a general public audience, requiring attention to cultural details and public-friendly language. - Translate English text to Acadian French, ensuring it appeals to a general public audience - Conserve the tone, style and branding in the translation - Proofread the finished work to ensure 100% accuracy and readability Ideal skills for this job would include: - Proven experience in translating marketing content - Native or near-native fluency in Acadian French and English - Excellent understanding of cultural details in Acadian French communities - Ability to work on a tight schedule. - NO use of AI - your work will be thoroughly checked Freel...

...marketer to aid in improving brand awareness and generating more leads. The target audience for this project is millennials and the vacation rental sector. - Increase brand awareness - Implement strategies and campaigns that will catch the millennial's attention and resonate with their values. - Use innovative and fresh approaches to create brand recognition and loyalty among our target demographic. - Lead Generation - Use creative and effective methods to generate interest and leads from millennials and participants in the vacation rental market. - Understand the motivations and behaviors of our target audience to convert leads into customers effectively. Currently, we have digital marketing efforts on Facebook and Instagram. I'm looking for someon...

I am looking for someone highly skilled in social media management, particularly on the WhatsApp platform, to promote my brand and manage subscribers' data. The ideal candidate will possess a true understanding of the WhatsApp business model, and swift data entry skills to manage contact information and other essential data. With the project deadline set for a month, efficient and reliable professionals are encouraged to bid. Key Tasks include: - WhatsApp Business account management - Engaging with subscribers - Subscriber data management Your expertise should entail: - Proficient knowledge of WhatsApp's Business API - Demonstrable experience in social media management - Excellent data entry skills - Ability to deliver on tight deadlines

I am looking a digital marketer who promote my online tution or coaching centre. This role ideally suits someone who has previous experience in digital marketing within the education sector or has effectively engaged with high school students through similar campaigns in different industries. The ability to use data and insights to measure campaign impact and adjust strategies is a must-have.

For my marketing endeavor, I'm in need of a creative and innovative designer familiar with Visme. The need pertains to the design of astutely crafted infographics, persuasive presentations, and captivating banners. Key Responsibilities: - Infographic design: Bring data and information to life via visual elements - Presentation design: Create strikingly persuasive presentations for marketing pitches - Banner design: Design enticing banners for various digital platforms Preferred Skills and Experience: - Proficient in modern design - Prior experience in marketing material design - Mastery of Visme Note: Emphasis should be on crafting sleek and modern style visuals. If you find yourself fitting this description, I'm looking...

I'm seeking a highly talented designer to craft a unique logo and thumbnail to bolster my marketing efforts. The ideal freelancer will have a deep understanding of how to use visuals to influence potential customers and brand audience. Here's what I need: Key Tasks: - Design a logo that resonantly portrays my brand. - Create a captivating thumbnail to attract viewership. Essential Skills: - Proven experience in logo and thumbnail design. - Solid understanding of marketing brands through visuals. - Familiarity with various image creation tools. Lastly, please note that I haven't pinpointed particular imagery for the designs, which means I'm open to your professional advice and creativity. Similarly, I haven't set a timeline for project...

...ChatGPT, and - Automation technologies, we empower job seekers to land interviews and secure job offers at companies they're genuinely excited about. Our mission is simple: to make the job hunting process less daunting and more effective for everyone involved. Role Overview: - We're looking for a dynamic Conversion Optimization Specialist to join our team. The ideal candidate will play a pivotal role in enhancing our outreach strategies across LinkedIn, TikTok, Facebook, and Instagram to improve our lead conversion rates and boost our appointment scheduling process. Key Responsibilities: - Analyze current messaging strategies and conversion funnels across various social media platforms to identify areas for improvement. - Develop and implement innovative strategies to...

...delivery. Key Focus Areas: - Social Media Marketing: Our preferred platforms for now are Facebook and LinkedIn. Your job will be to create, schedule, track, and manage all content related to these platforms, so experience in this area is crucial. - SEO: Augmenting our online visibility is non-negotiable. Keywords, tags, meta descriptions, and the likes shouldn't be alien to you. - Google Analytics: This is about making sense of the numbers and using them to determine our next course of action. Proficiency in Google Analytics is, therefore, a must. Ideal candidate should have: - Profound knowledge of the digital marketing space - Proven track record of managing successful social media marketing campaigns using Facebook and LinkedIn. - Excellent ...

I'm a professional content writer with a pronounced expertise in business writing. Specifically, I take pride in creating high-quality, engaging and convincing marketing materials. Key Strengths: - Proficiency in business writing with an emphasis on marketing material - Excellent written English communication skills - Strong research skills to ensure authentic and compelling content Ideal Skills: - Prior experience in crafting marketing materials for a variety of businesses - A good grasp of marketing jargon and ability to creatively integrate it into written pieces - Adequate knowledge of SEO best practices. Experience in overachieving content performance metrics and understanding reader engagement will put you ahea...

I need a pro Instagram marketer and content creator to elevate my brand's awareness. Your primary mission should be to: • Create engaging content that focuses on product showcases. Your creativity in presenting our products will play a vital role in enhancing our brand tone and style. • Implement specific marketing techniques such as social media contests. Your expertise in this area will determine our brand's visibility and reach. Ideally, I am looking for someone who has a strong grasp of Instagram trends and who can use this understanding to drive quality traffic. Your experience in developing successful Instagram campaigns will be a major plus. Proven skills in product photography, photo editing, creative writing, a...

Urgently need: 1. Sales Representative - 3+ years experience preferably in B2C sales but software or account/lead based cold call marketing is useful - Excellent oral and written communication skills including training in active listening and getting commitments - Experience with office productivity systems including Google Workspace - Experience with CRMs (we have our own proprietary one that is a bit clunky) - Experience with VOIP systems 2. Social Media Manager - 3+ (preferably 5) years experience - Formal training in marketing (degree) - Prior experience in B2C marketing and lead generation - Good knowledge of SEM, SEO and paid social fundamentals - Design skills in at least Canva are desirable but not essential - Experien...

...campaign info on the attachments and look at the campaign I need the campaign to hit its target Can you do this? It is a requirement of this job I would like this promoted through free marketing I am seeking an experienced marketer for a targeted project. The aim is to use affiliate marketing, digital marketing, and social media marketing to promote my campaign. - Target Audience: we have a very wide demographic. - Social Media Platforms: Though we're open to suggestions, the freelancer would be given the freedom to choose the most suitable platforms to reach the target audience effectively. - Timeline: This is a prompt project that needs to be completed within a month. The campaign target must be met Those experienced in relevant ...

We need a social media assistant to join our dynamic team. As a Social Media Assistant and be at the forefront of our online presence! As a Social Media Assistant, you will be responsible for creating engaging content, managing social media platforms, analyzing performance metrics, and staying up-to-date with the latest trends. Your creativity, excellent communication skills, and ability to think outside the box will be key in driving brand awareness and engagement. If you are passionate about social media and ready to make an impact, this is the perfect opportunity for you! Apply now and let's shape the digital future together. Duties: - Develop and implement social media strategies to align with business goals - Create and manage engaging content for various social me...

...my time servicing clients. I need help on three main fronts: 1. Scheduling Appointments To meet growing customer demands I need a reliable scheduling system that ensures efficiency, streamlining my booking process and improving overall customer satisfaction. An ideal freelancer would have experience with online booking software. 2. Social Media Posting Often I'm unable to update my Instagram page due to my busy schedule. I need someone who can consistently create and organize content that aligns with my brand. Background in social media marketing or management is preferred. 3. Advertising and Promotion I want to attract more clients, but I lack the time and expertise to implement effective advertising strategies. The freelancer should ...

I'm in search of a skilled marketer to help drive traffic to my site. The primary aim of this campaign is increasing site visits, requiring someone well-versed in three key areas: - Social Media Marketing: Craft engaging, share-worthy content that truly resonates with our target demographics - millennials and parents. - Content Marketing: You should be able to develop and implement an effective content strategy that not only interests our audience, but also drives them to check out our website. - Email Marketing: Leverage email marketing to nurture our list, serving them valuable content that compels them to visit our site more often. Experience in successfully reaching millennials and parents is highly desirable. Expect ...

Project Description: Help with website revisions to a WordPress site We need some color changes, pictures added, general adjustments to the look and feel until the client is happy. I am looking for a WordPress expert to assist me with the following revisions to my website: - Design/layout changes: I need help in making specific design and layout changes to enhance the overall look and feel of my website. Skills and experience required: - Proficiency in WordPress and related design tools - Strong understanding of user experience and design principles - Ability to translate design concepts into functional website elements Regarding plugins, I am not sure if any updates are needed or if new ones should be added. A thorough assessment of the cur...

I am seeking a freelance job in the sales and marketing field. - Expertise: My specific expertise is in social media marketing. - Required Skills: Ideal freelancers for this job will hold significant experience in crafting creative, engaging social media campaigns, analyzing their effectiveness, and continuously improving upon them. - Additional Experience: Past work with a variety of social media platforms is crucial, as is the ability to understand and interact with target audiences across these platforms effectively. Knowledge and use of social media marketing tools will be highly beneficial.

...conducting market research, I'm on the lookout for an expert in marketing strategy targeted towards the 55+ demographic. My budget will be tailored according to research needs to ensure maximum effectiveness. Skills and Experience: - Proven track record in creating and executing targeted marketing campaigns - Excellent understanding of market research tools and techniques - Proven success in lead generation and conversion strategies - Strong understanding of the needs and behaviors of the 55+ demographic is a must - Track record of increasing brand awareness in a similar demographic Your background and expertise will enable our brand to reach and resonate with an audience that is often underrepresented in marketing ...

I’d like to get some help from an experienced technician

...potential of my business, I am in search of a knowledgeable and experienced digital marketer who can proficiently handle both Facebook and Google advertising platforms. Your primary focus will be on: - Targeting a specific age group demographic. - Leveraging geographic location insights for ad placement. - Engaging users with particular interests that align with my business. I have three main goals for this campaign: - Firstly, to effectively see an increase in website traffic to mold a solid online presence. - Secondly, to successfully generate valuable leads to foster business growth. - Lastly, to wisely enhance my brand's awareness and visibility within my target demographics. Ideal candidates should possess excellent track record in digital marketing...

I am seeking a seasoned marketing professional to help me elevate my business performance. I require partnership in areas of sales and lead generation. My ultimate goal is to expand my customer base and increase business revenue. I am targeting businesses hence, having an understanding of B2B sales dynamics will be instrumental for this project. Here’s what the job entails: - Developing and implementing a robust sales strategy. - Managing our social media platforms, and creating engaging content that drives interaction. - Implementing a sales strategy to increase bookings. - Deliver dynamic, compelling content that resonates with our target audience. Ideal skills: - Exceptional in B2B sales and marketing. - Proven track in SEO and social...

I'm looking for an expert to help create an AI model aimed at promoting women's bodysuits. The model will be based on aesthetics, so it's essential you have a good eye for detail. The goal here revolves around creating an engaging and compelling visual that will greatly enhance our marketing efforts. Key Tasks: • Develop an AI model centered around attractive imagery of women in bodysuits. • Ensure the model aligns with our brand and aesthetic values. Ideal Skills: • Proficient in AI technologies and software. • Good understanding of image design and fashion trends. • Experience in marketing or advertising is a plus. Please note this project does not require functionalities like body shape analysis, size r...

I'm on the lookout for an experienced social media marketer to manage and enhance my brand's presence on Facebook, Instagram, Twitter, Tiktok, and YouTube. The objective of this campaign is threefold: 1. Increase Brand Awareness: Your role will involve inc...Increase Engagement: Lastly, you will be tasked with adopting strategies to increase engagement on these platforms. This may include creating interactive content, managing responses, and ensuring the brand remains active on these platforms. Ideal skills and experience for this project would be: - Proficiency in using Facebook, Instagram, Twitter, Tiktok, and YouTube - Proven experience of successful brand awareness campaigns - Ability to generate leads and convert them. - Exceptional skills in creating engagi...

I am actively seeking a D365 CRM consultant/developer with a proven track record in configuring and customizing the Sales and Marketing modules of Dynamics 365 CRM software. I strongly prefer individuals or teams who have: - Specific expertise in D365's Sales and Marketing modules - Past work to showcase their capabilities and insights, preferably in similar projects or industries - Ability to leverage Power BI You will be taking over a platform used as a membership database for an organisation with 30 employees and 10000 members. The work would include support when needed as well as developing new features when requested

Seeking an expert in creating an efficient marketing automation strategy for my e-commerce business. My primary focus is on automating social media marketing, content marketing, and search engine marketing processes. I also have a keen interest in automating the selling process of physical products. Key Responsibilities: - Develop a comprehensive marketing automation strategy - Focus on social media marketing, content marketing, and search engine marketing automation - Automate the sales process specifically for physical products Skills & Experience Required: - Proficient in e-commerce marketing - Expertise in marketing automation across different channels - In-depth understandi...

Find us at scamEDITORS.com...the one-of-a-kind, unheard of, NEXT BIG THING to CHANGE EVERYTHING. In 1995 I formed the Society for Consumer Advocates and Mavens for WHISTLEBLOWERS that primarily want to make every consumer of anything and everything everywhere aware of how they eat, think, and behave in our commercial consumer culture for those of us looking for a meaningful purpose in life and the NEXT BIG THING to SHAKE UP THE WORLD. I'm seeking dedicated partner(s) who possesses a deep understanding and experience in website design, SEO optimization, social media marketing, and various monetization strategies. I provide the creative content, while you bring your online expertise. Key Tasks: - Create a user-friendly, aesthetically pleasing web des...

...tech-savvy Marketing Specialist to join our growing real estate business. Your primary responsibility will be to develop and execute effective marketing campaigns to promote our listings and attract potential buyers and sellers. Responsibilities: Manage and execute email marketing campaigns, SMS marketing, and other digital marketing initiatives Create compelling property listings, descriptions, and marketing materials Oversee the company's online presence, including website, social media, and advertising campaigns Collaborate with the Listing Acquisition Specialist to promote new listings Analyze marketing data and adjust strategies for optimal performance Requirements: Experience in digital marketing, particularly ...

I need expert help to increase product visibility and generate leads for my face recognition time management tool. Key tasks involved: - Craft and manage interactive campaigns on Facebook and LinkedIn - Deploy engaging e-mail marketing strategies specifically tailored towards small business owners It's essential to create infographics that explain our product usage, as we believe this is the most effective way to engage our target audience. Candidates well-versed in digital marketing, particularly in creating and managing social media campaigns and e-mail marketing, are preferred. A knack for designing compelling infographics is also advantageous. In sum, I am seeking a results-driven marketer to promote our innovative to...

I'm seeking competent digital marketing services to build a strong online presence, primarily through social media marketing, SEO and PPC advertising. Key tasks: - Developing and managing social media marketing campaigns for Facebook and Instagram. Creativity in content creation, alongside ad campaign management, is key. - Implementation and management of effective SEO strategies to improve website visibility and ranking. - Handling PPC advertising with a strategic approach to maximize ROI. The goal: This campaign should help increase brand awareness and generate leads. Ideal freelancer: A perfect match would be someone experienced in these areas, preferably with a proven record of crafting and executing successful digital marketing...

I'm in need of an experienced digital marketing professional who can efficiently manage multiple facets of my project. The services required include: - Social media management across Facebook, Instagram, Twitter, and youtube - Search engine optimization (SEO) - Google analytics The main objectives of the project are to: - Increase brand awareness - Generate leads - Drive website traffic Ideal candidates should possess proven experience and skills in SEO, social media platforms' algorithm, email marketing strategies, and proficient understanding of google analytics. Your ultimate goal would be to help expand my online visibility, drive traffic and lead generation efforts onto my platform.

I am on the hunt for an experienced and talented individual, who can assist in the online growth and expansion of our pallet-racking business. The person needed must be proficient in: - Social media marketing: Experience in targeting and captivating audiences on different social media platforms will be crucial. - SEO: Enhancing the visibility of our website on search engines is a significant part of this job. The ideal candidate should also have a successful track record in rapidly growing businesses online. With our need for immediate commencement of the project, only those capable of delivering within short time frames should apply. Previous experience in the racking business or similar industries will be an added advantage. Our websit...

We need a creative designer to craft a unique, modern, and minimalistic logo for our marketing and advertising agency. Here’s what we're looking for: - An original design with notes of orange and fuchsia to represent our brand. - We prefer a clean, minimalistic, and modern approach. - Despite the suggested options, we prefer a logo that uses no preset symbols. The designer we seek has a keen eye for modern and vibrant designs, the ability to communicate brand values through art, and a solid portfolio in minimalistic and modern logo design.

Greetings, I am running a website that offers betting tips on sports. We are a premium service that offers guarantee of profitability or 100% money...service that offers guarantee of profitability or 100% money bqck return. The issue for us is to get to bettors out there. We are charging 100$ per month and users are profiting around 1000$+ a month. We are looking for a marketing expert who would push the sales to another level. We want to get hundrefs of new clients. We are interested only in affiliate marketing where you will earn what you bring in. We are open to negotiate the exact terms but we are prepared to give away for example 10% of every repeated payment forever, or one time higher fee, etc. We want to see results in the first month. Let us...

I want to market my app . This app is only for retailer and distributor who make mobile recharge , dth recharge , money transfer , flight booking , bus booking etc . Need to market this app to shop owner only . kindly give your details proposal

I'm in need of a seasoned digital marketing professional specializing in Facebook and Instagram marketing, with a focus on lead generation. The right candidate should have a proven record of designing and implementing successful lead generation campaigns. Key Responsibilities: - Manage and optimize our social media channels (Facebook, Instagram) including creating and posting engaging content related to our industry, as well as promoting our products and services. - Leverage WhatsApp as a marketing tool. - Develop a digital marketing strategy aimed at generating a consistent stream of leads. Essential skills: - Proficiency in Facebook and Instagram marketing - Experience in lead generation - Strong content creat...

...freelancer to join our growing team. You'll play a vital role in our business development efforts by identifying dental clinics in the United States that could benefit from our comprehensive digital marketing solutions. Responsibilities: Conduct in-depth research to locate dental clinics across the US with a weak or nonexistent online presence. Analyze factors that indicate a need for our services, such as outdated websites, a lack of social media activity, or negative online reviews. Utilize various research methods, including online directories, business databases, and competitor analysis tools. Compile a targeted list of potential clients with accurate contact information. Stay up-to-date on dental industry trends and marketing needs. ...

I'm seeking a skilled marketer or company with a proven track record in product marketing. The goal for this project is twofold: 1. Increase Customer Acquisition: You should have significant experience and success in strategies that attract and convert potential customers. 2. Enhance Brand Awareness: I want our CRM product to be a recognisable name within the industry. Experience in brand building and establishing a strong market presence is paramount. In their application, freelancers/companies should include relevant examples of their past work, particularly highlighting instances where they successfully achieved similar goals....

As an enterprising business, we're on the lookout for a proficient digital marketing specialist. Our focus lies in molding a digital marketing plan encapsulating social media marketing, SEO, and content marketing. Our primary objective is to generate leads and sales. To make this a reality, we're placing our bet on Facebook and Instagram as primary social media platforms but are open to recommendations. Ideal candidate should have: - Expertise in Social Media Marketing, SEO & Content Marketing - Proven track record in lead generation and sales through digital marketing - Extensive experience in Facebook and Instagram marketing - Innovative thinking and an ability to adapt strategies as per ...

Dear Freelancers, I hope this message finds you well. I am Khalil Tabet, marketing manager at Blooms By Yara, an emerging brand specializing in exquisite floral artistry and paper art . I am reaching out to talented freelancers who share my passion for creativity and innovation to collaborate on an exciting NFT (Non-Fungible Token) art project. About Blooms by Yara: Blooms by Yara is dedicated to crafting stunning floral and Paper artworks and origami that captivate the senses and inspire wonder. Each piece is meticulously handcrafted by Yara, blending artistic vision with botanical beauty to create one-of-a-kind masterpieces. As we explore new avenues for artistic expression, we are excited to delve into the world of NFTs and bring my unique creations to a global audience....

I'm urgently seeking a seasoned full stack developer to handle a simple project involving the integration of Meta marketing API, specifically the Facebook Ads API. The skills and responsibilities for this project will include: - Proficiency in working with Meta marketing APIs, particularly Facebook Ads API - Utilizing the Facebook Ads API for specific functions namely, ad reporting and analytics, ad campaign creation and management, and audience targeting and segmentation - Ability to ensure stable and efficient API integration Ideally, I am looking for a freelancer with extensive experience in API integrations, understanding of ad campaigns on Facebook, and capacity to deliver efficient and accurate analytics. Your ability to deliver on this project ...

...presentation focused on marketing analysis. This presentation will be aimed at a general audience, so it's crucial the information is understandable to individuals with varied levels of marketing knowledge. Key Project Details: - Topic: The presentation should highlight key points of marketing analysis. The slides need to be informational yet engaging, integrating a variety of visual aids to keep the audience's attention. - Audience: As the presentation is targeted to a general audience, the content must be digestible and interesting to those not heavily steeped in marketing terminology or concepts. Ideal Freelancer: - Proficient in PowerPoint with a portfolio showcasing your ability to present complex information in...

system io creation Funnel creation, Email marketing setup, System io troubleshooting What is the goal of your funnel? Generate leads What types of email marketing campaigns do you plan to run? Newsletter distribution, free digital magazine distribution, Product promotions

I'm in need of a 3D artist with sound experience in creating highly detailed and realistic 3D exteriors for commercial properties. The animation will be used for marketing properties. Here's what I expect: * High-quality, realistic 3D animations of commercial buildings, emphasizing each detail beautifully to potential clients. * Ability to effectively represent the fine details, textures, and colors of each building. * Experience in designing 3D models and animations for marketing purposes. Preference will be given to freelancers who can prove their proficiency with a relevant portfolio. If you've done similar high-detail work in the past, I would love to hear from you.

I'm in need of a skilled graphic designer capable of producing creative and professional designs reflective of trustworthiness. The immediate tasks include: - Crafting a company logo that conveys a blend of creativity, professionalism, and trust. - Designing business cards, brochures, and social media graphics that align with the above-mentioned company image. The delivery timeline for this project is crucial - I require the designs as soon as possible. Ideal candidates should have a strong portfolio in corporate design and a good understanding of branding. Speed and quality of delivery will be key considerations.