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Abstract
The study of innovation in an organization is important due to its applications in real life. Many companies such as Apple Inc (which is a case study) have succeeded in highly competitive markets due to skills in innovation. The future of successful companies lies in the innovativeness of their stakeholders (Leifer 2000, p. 188). In a competitive market, a company must constantly innovate in order for it to maintain its market share (Aydogan-Duda 2009, p. 264). It has to invest in research in order to find the new idea and how to implement it in the form of innovation. With the increase in technological advancement, innovation has grown into an important form of competitive advantage (Fortuin 2007, p. 13). However, it is worth noting that there are a few research works carried out on innovation, especially in relation with Apple, which is the case study for this project.
According to Fey and Rivin (2005, p. 1), there has been a constant need for innovation, especially in the technology industry. The authors argue that the introduction of new concepts into the market is a major reason for successful sales that numerous firms register every financial year (Fey & Rivin 2005). Firms must take part in the never-ending innovation process in orde