international maketing

In Progress

Description

Create an Original IMC plan

Using an Australian organisation (you can use the same from A2 or a new one if you want) develop an Integrated Marketing Communication (IMC) Plan that will increase its brand awareness by 20%. Your IMC plan can be implemented in a new or existing market (Australian or global market).

You can choose an established organisation, a start-up, or your own business (however ensure you choose an Australian based business). Ensure you include a clearly defined product/service in your report.

As part of your plan you need to identify:

• Communication objectives (What are your key objectives for the campaign?)

• Segments and target market (who are your consumers/customers/clients?)

• “Creative idea” what is your message?

• Positioning Strategy

• Communication strategy Mix (i.e. advertising, sales promotion, etc.)

• Media Mix (digital, print, social etc.)

• Basic budget concepts (how much will your media/creative messages cost?)

• Evaluation metrics (how will you measure the success? – Brand Awareness needs to be defined through research both before and after the campaign etc.)

Make sure your IMC plan is well structured with headings and is fluent and interesting to read to ensure time poor executives (CEO/Leadership Team) can understand the key components and actions.

You can use tables, graphics, flowcharts, images, screen-shots, Videos/links and other tools to make this an interesting, concise and easily communicable report that is targeted at your CEO and Leadership team. You will score more points for creativity!

Although there is no budget restriction on this project, you will need to propose a preliminary budget for your IMC Plan, detailing the spend for each channel – A simple table format will suffice.

Rationale

Learning outcomes addressed in this assessment include:

• being able to evaluate theoretical concepts underlying integrated marketing communications;

• being able to examine and evaluate various elements of a contemporary communication mix;

• being able to critically evaluate marketing communications for a range of organisations and reflect on current organisational marketing by using communications tools; and

• being able to apply theoretical frameworks that integrate various elements of marketing communication to a specific organisation communications problem to develop an IMC plan.

Marking criteria

There are five important elements to be assessed in the assessment:

The presentation and style of report.

The effort that went into research and the assessment. Have you answered all parts of the task?

Creativity shown in developing a communication plan to solve a business problem/opportunity.

Relating marketing communications theory to practice.

Demonstrated understanding that marketing communications are not created in a vacuum, so contemporary customer needs and media preferences need to be taken into

Skills: Research Writing

See more: international project web freelance, freelance international project manager logistics, vacatures international project manager, international project manager, data entry international project home based, data mining international project, simple table project net, project propose, international project asterisk, translators needed international project, international project, farlim group berhad international project, international article project, top captcha project international, logo design international project, international markets charts, growth profile imrb international, school application international physics, international house design, solar script international, want know daffodil international university, international standard typing call centre, board members polo international company cebu city, international dating, pasha international

Project ID: #11782873

Awarded to:

Sylviasly

I am a Professional freelancer offering exceptional quality services within your budget. I have a Bachelor's Degree in Economics and a Master's Degree in International Relations. I am available 24 hours a day to addres More

$70 AUD in 1 day
(0 Reviews)
0.0

10 freelancers are bidding on average $61 for this job

JonnaNueros121

I am a professional full time academic research writer fully proficient in HARVARD, APA, MLA, Chicago and Oxford writing styles. I am competent in writing dissertations, thesis, reports, case studies, personal developm More

$166 AUD in 1 day
(570 Reviews)
7.9
johnkaleke

Hi there, I am a reputed and an experienced academic writer with excellent research skills. I am known for my quality and commitment. My profile and previous reviews by various employers is the greatest evidence for my More

$40 AUD in 1 day
(373 Reviews)
7.0
charleslimnet

I am an experienced academic writer in business, economics, accounting and finance. I hold MBA (Strategic Management) B.COM (Finance and Marketing) & CPA.K (Accounting and Finance.) I possess requisite professional ski More

$80 AUD in 1 day
(170 Reviews)
6.3
mudassariqbal58

Dear hiring manager, Thank you for this wonderful opportunity. Your job post has caught my attention because I'm a technical writing addict and I’m considering your job for me with these required capabilities. I hav More

$60 AUD in 1 day
(76 Reviews)
5.7
oliviagates001

Hello, I am a teaching assistant and working as an editor, proof-reader and academic writer for many writing service company. I am an expert dissertation writer and wrote more than 50 theses in last four years. I will More

$40 AUD in 1 day
(20 Reviews)
5.1
samanabbad

hi, I have done masters in marketing. I can write persuasive and compelling content for your IMC plan which is not only eye catching but also rest a lasting impression in the mind of the reader. I assure you minimum pl More

$50 AUD in 1 day
(51 Reviews)
5.0
IdealAftab

Hello I am an experienced article and academic writer. Education: I have done MS in marketing and Masters in English. Experience: I am doing academic assignments from more than 4 years More

$10 AUD in 1 day
(64 Reviews)
5.1
IdeaCentre

Hello, how are you doing today? Click on that__CHAT__button below so that I can ask a few questions concerning your project. I have read all the provided instructions and I am the right person to work on this task. I p More

$40 AUD in 1 day
(25 Reviews)
4.9
DdHardy

Hi Are you looking for a professional article writer? Look no further! I do not compromise with quality. My content wil be unmatched & free feom pilagirasm. A specialized writer at your service, determined to provide More

$50 AUD in 3 days
(1 Review)
1.8
$40 AUD in 10 days
(0 Reviews)
0.0