Content Writing

Sample Subtle yet Powerful Hermès International, a fashion brand, may have reluctantly chosen the primary color for its brand identity at first, but there is good reasoning as to why they chose to keep it. The story goes that during World War II there was a shortage of paper. Subsequently, only orange paper bags were available.(1) This situation, which could have been viewed as a problem, is another case where a company takes the negative and uses it as a positive. Orange has the ability to bring inspiration and creativity. It is a color that is often over looked due to the independence that it represents as it stands out among other colors.(2) This may even be a contributing factor as to why it is so attractive to people that feel young or young-at-heart; it has a degree of youthful impulsiveness to it. It has the power and passion of it sibling red, and yet it also carries a subtle and nurturing nature from yellow. However, what else helps Hermès stand out as a fashion brand? In its logo, Hermès uses its name, but not in just any form or fashion. It uses serif. Serifs are strokes that find themselves on the primary vertical and horizontal strokes of some letterforms.(3)There divisions of serifs, some can be blunt, rounded, tapered, pointed, or some hybrid shape. Hermès chooses a typography that has ridged serifs, allowing for a more professional and accentuated aesthetic. The proportions for fonts line weight are well balanced, not too bold and not too thin. They are in

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• Knowledge-Based Skills. These are skills that i learn as i mature and include languages, computer skills, etc. • Transferable Skills. These are skills that i take from job to job. They include people management skills, communication, problem solving, etc. • Personal Traits. I am unique, innate qualities including your sociability, confidence, excitability, punctuality, etc.

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