The brief: Showcase and build XYZ (a country) as a MICE destination.
Period: Jan to 31st March 2017
• Incentive travellers
• Business and Regional Head Quarters community
• Companies who are coming to the country to explore business (e.g builders)
• Indian event companies doing events in the country
Positioning/Profiling: Business community: CEO and owners who are looking at the country for business as well as pleasure.
Theme: Destination THE COUNTRY
- Edit Style required: Interviews (print + video ) with relevant TG + Articles on why the country is a great business destination
- For example:
o Edit page to speak about the destination (long style copy) with an inset box of a few top honchos (Q&A) on their experiences of THE COUNTRY as a destination
o Video: Q&A interspersed with the content on the COUNTRY