With over 10 years of experience as an advertising copywriter, I am capable of writing a "tongue-in- cheek" article about why Kanye West is a smart man, and that his a-hole show/act is designed to create buzz and media attention. I plan to research Kanye and his various, well-known antics, and try to dig up some more flattering material about his life to show that he may not be as bad as he seems. I will write the article in a consumer-friendly tone that will appeal to a wide range of readers.