Hello,
I have enough experience in writing for screen as well as for web. I know how the writing style should be changed according to the audience.
Today, because of web, the audience has got less patience so use of precise and correct words is needed for this particular project. Another thing I feel should be kept in mind it on what kind of display these articles will be read. The choice of word, the word length and style of writing will change based on the display on which maximum readers will read. and most importantly the Freshness should be there in the writing.
If I have come up with such suggestion, don't you think I will write better than anyone else?