Find Jobs
Hire Freelancers

Writing to a brand tone for a website

$30-250 SGD

Closed
Posted about 8 years ago

$30-250 SGD

Paid on delivery
I need a copywriter to look through a short-listed tone of voice, brainstorm a few rounds of iteration to nail down the brand tone of voice for a brand that sells handmade pet products. This will then be the guideline to generate written content for the website and product descriptions. Follow-up project will be writing for the blog. Values: - Looking good, doing good, feeling good Focus areas: - Best care for your pet/Responsible pet ownership - Perks and quirks of living with your pet - Raising awareness for pet adoption Brand tone: - Optimistic and sincere - Action driven (active not passive) - Quirky & fun, informal, warm (use puns and associated lingo to good) Description for moisturiser. The direction I DO NOT want - Loreal: “Proven science, cutting-edge innovations captured in luxurious textures for a sumptuous skin care experience" Formal: We wish to inform you of a new offer currently available. The direction I want - LUSH: “In these little pots is every last ounce of our experience and expertise, along with a world of high quality, natural ingredients.” Look here for more examples --> [login to view URL] Informal: Watch out! We’ve a new offer coming your way.
Project ID: 9612054

About the project

15 proposals
Remote project
Active 8 yrs ago

Looking to make some money?

Benefits of bidding on Freelancer

Set your budget and timeframe
Get paid for your work
Outline your proposal
It's free to sign up and bid on jobs
15 freelancers are bidding on average $158 SGD for this job
User Avatar
Well, there are thousands and thousands content writers at this site alone trying to do the same exact thing. So why choose me? Well, you as an employer should know this about me as an employee: in everything I do, I strive for perfection, which means that every content I submit is double checked, error-free and, as I abhor meaningless writing, fluff-free as well. I have a copyscape premium account and I check the contents through copyscape and make sure that they are 100% unique. "My task, which I am trying to achieve is, by the power of the written word, to make you hear, to make you feel--it is, before all, to make you see." Before you decide to hire any writer, please have a look at my profile here (http://www.freelancer.com/u/adortalukdar.html). Now it is time to decide!
$150 SGD in 5 days
5.0 (728 reviews)
8.2
8.2
User Avatar
I began my career as a content writer, creating end-user documentation, newsletters, and marketing materials for the company of my employ. I later spent five years as the Marketing Manager for two major luxury retail websites. I created and edited web copy for product descriptions, category pages, editorial articles, and a variety of other aspects of these lucrative businesses. I have also produced crisp, professional and sales-driven marketing copy along with print and email advertising campaigns that capture the unique personalities of clients and communicate the superiority of their services.   With the skills I gained from my years working in the field, I launched my freelance business. I have always been passionate about the fine art of communication, and I am very pleased to have had the opportunity to combine this personal love with my unique business perspective to bring you an incredible service. I have immaculate spelling and grammar, and I proofread everything to ensure you receive nothing but the highest quality writing available.
$515 SGD in 7 days
4.9 (417 reviews)
8.6
8.6
User Avatar
Hi, I have done my MBA in Marketing and worked for 6 years in McKinsey as a Marketing Strategy Consultant. Can you please tell me the number of words so that I can quote a fair price. I have written content for 50+ EBooks, 300+ websites, 1000+ Blogs, 200+ Whitepapers, 350+ Case Studies, 500+ Ad Campaigns & PR Articles. Give me the work and I will give you three guarantees: 1. I will Strictly adhere to the timeline otherwise don't pay me. 2. 100% original work and copyscape guaranteed. 3. I will start immediately so you don't need to wait even for minute. Since I have to build reputation on Freelancer, we are providing services at very reasonable rates. Let me know when to start. Thank you.
$189 SGD in 3 days
4.8 (304 reviews)
7.7
7.7
User Avatar
Hi, I am an online marketing expert with an abundance of copywriting experience for companies that need to improve web visibility, connect with customers, and boost sales. I am a SEO specialist, take a creative approach to copywriting that emphasizes a professional style, and work until the project is completed to your satisfaction. Please contact me to see samples of my work. Thank you!
$147 SGD in 3 days
5.0 (88 reviews)
6.7
6.7
User Avatar
Hello,I have been in the field of writing for last 3 years. I am new to freelancer.com but I worked alot for offsite clients. My fee for a 500 word article shall be varied according to your project details. You will have the best work from me. AndreaR
$150 SGD in 3 days
5.0 (8 reviews)
5.0
5.0
User Avatar
Hello, Your project seems interesting. I wanted to know if you have some deadline in your mind for its completion. May be depending on deadline and word count I can analyze if I am a great fit for you. Thanks. Aamiya
$155 SGD in 3 days
4.7 (56 reviews)
5.0
5.0
User Avatar
I have 4 years writing experience in Academic Writing, Article Rewriting, Content Writing and research in general. With my services I promise good work , reasonable / negotiable prices. Please choose me because I cant wait to start this journey with you.
$45 SGD in 3 days
5.0 (5 reviews)
3.5
3.5
User Avatar
$155 SGD in 3 days
0.0 (0 reviews)
0.0
0.0
User Avatar
For a brand that sells handmade pet products I envision the content to be informal and warm, to feel positive and convincing to the reader. For this job I will rely on my empathy and mostly my experience of writing informal online pieces, respecting brand's tone of voice but also optimizing the texts with certain keywords. For the product descriptions I will need details of product and pictures. Also for the other articles I will expect directions regarding the themes approached and the length expected for each piece. How many product descriptions and other written content did you have in mind?
$122 SGD in 3 days
0.0 (0 reviews)
0.0
0.0
User Avatar
We are highly experienced IT Professionals, Software Developers, Web Designers and IT Architects. We specialize in business, technical, academic, commercial, fiction, and blog writing. Every word of mine would speak for its originality and quality. I am a passionate content developer. I know how important and valuable written words, grammar, style and formatting of the text is, I can make your words count, and can provide you detailed, well researched and quality text for your you need press releases, dissertations, Academic papers, eBooks, Fiction, Sci-Fi thriller, Technical content, Articles, Web content, and blogs, I will make sure that you always get flawless and topnotch type quality work that meet your needs We work in PHP, JAVA, ASP, DOT NET, Prestashop, Magento, woo commerce, OSCommerce, WordPress, Joomla, Web Hosting Panels Programming, LAMP, Android java development, Backend Server APIs, Android, Java, C/C++, Linux, PHP, MySQL, AJAX, JavaScript, C#, Visual Basic, PHP, MS SQL, My SQL, PHOTOSHOP, CSS, Bootstrap, HTML, JQUERY, JAVA, SCRIPT We do Logo design, Stationery design, Brochure design, Web banners design, Packaging design, Catalogues design, E-book cover design, DVD CD label design.
$100 SGD in 3 days
0.0 (1 review)
0.9
0.9
User Avatar
Hi. My name is Tim Epstein, …And I believe effective web copy is adherence to today’s web-content-style-guide. The research tells us what type of writing is required to get the clicks needed for success. It’s a constant battle that needs to be confronted. I confront the challenge by keeping up with my education. This May 2015, I received a professional certificate in Web Writing and Social Media Communication from the University of Toronto. Now, I can recite almost every internet style-guide fact and opinion – verbatim (a style guide is a set of standards for the writing and design of documents). *Last year I wrote and organized an entire campaign for a dog walking/sitting business. I know pets. We had to brainstorm, work out ideas, change ideas, until we finally had our message. Our message has been squeezed down into a simple brochure. Please see my portfolio for the sample. Sincerely, Tim Epstein
$155 SGD in 3 days
0.0 (0 reviews)
0.0
0.0
User Avatar
I've produced an example of how I think the brand tone can be used to communicate some of the focus areas and requirements you’ve outlaid. For want of more information, I mixed the focus areas and requirements together and made assumptions on how the business seeks to address them. This is merely for demonstrative purposes. Should you like what you see, we can discuss your requirements in more detail and I will work to satisfy them accordingly. Sample: Every pet deserves to thrive. Allow your furry friends to look good, to feel good and to live the happiest lives that you are able to give them with pet products from (insert business name). Every one of our products is handcrafted and contains our love, and our care for the well-being of your animal. But that is not all! Like you, our hands are also driven by the passion to make a difference elsewhere than at home. That is why we donate a percentage of every sale towards the care and adoption of neglected animals. Next time you despair at the sight of scourged animals on Hungry Street, think of the fun, healthy and happy lives that your animals are leading, and know that, at the same time you are making your animals happy, you are also making a difference elsewhere to the vulnerable and precious lives of best friends in need. Let's do it together. Let's treat our pets like they treat us, because they teach us how to live better lives alongside one another.
$211 SGD in 3 days
0.0 (0 reviews)
0.0
0.0

About the client

Flag of SINGAPORE
Singapore, Singapore
4.8
1
Payment method verified
Member since Jan 9, 2016

Client Verification

Thanks! We’ve emailed you a link to claim your free credit.
Something went wrong while sending your email. Please try again.
Registered Users Total Jobs Posted
Freelancer ® is a registered Trademark of Freelancer Technology Pty Limited (ACN 142 189 759)
Copyright © 2024 Freelancer Technology Pty Limited (ACN 142 189 759)
Loading preview
Permission granted for Geolocation.
Your login session has expired and you have been logged out. Please log in again.