CRM banking project

Business analyst can provide business scenario by helping enterprises identify risk early and identifying material changes in business condition that require attention. Business analyst can collect and show data about each client, account, and service, and provide an aggregate panoramic view of business performance. Business analyst enables to do efficient analysis of key business factors. Client information can be scattered across multiple accounts and bank’s divisions and that challenges client analysis. BI will work data warehousing techniques accumulates these scattered data and with appropriate tools (OLAP and DM) identifies clients with multiple accounts and their assets in order to develop an appropriate approach to the individual client. Understanding of how its products and services are being used is crucial for a bank’s efficiency in customer relations. Applications for profiling, segmenting, and credit scoring of clients are founded on BI technologies. Customer segmentation is an important area of CRM where BI tools can be particularly useful for producing finer grained segmentation that result in better focused marketing campaigns. Customer value management is another area where BI tools can be used to predict which customer segments are likely to become more profitable in the future.