Central Texas I-10 Community Alliance

Our organization is the I-10 Corridor Association. We are group of cities and Chambers of Commerce in Central Texas that pool our resources to encourage economic development and tourism in the region. Our current logo can be found at [login to view URL] features an outline of Texas with a road trailing out from it into an Interstate 10 highway sign. The concern and feed back we have is that the sign denotes transportation more than it does development or tourism. We are also renaming the organization from "The I-10 Corridor Association" to "The Central Texas I-10 Community Alliance". Another concern is that not all of our communities are located directly off of I-10, many are off of another major highway that is connected to I-10. What we all have in common is that we are off of the beaten path. We tend to be "in the middle of nowhere" and yet be "close to everything" because we are centrally located between Austin, Houston, San Antonio and Victoria. One logo/slogan concept we have had is the "just a little off" slogan paired with a logo that depicts Texas and a cafe-style sign with and arrow saying off pointing towards or away from an Interstate 10 sign. We are concerned that losing the I-10 logo all together would be negative since the I-10 sign is immediately recognizable and a big part of our regional attraction. I have attached a pdf of prior logo considerations, the one we have today was the one selected from this group several years ago.