Design a Logo for Second Half Full

Cancelled Posted Mar 2, 2014 Paid on delivery
Cancelled Paid on delivery

The logo is for a new site;

[url removed, login to view]

About the site:

This site is for a solopreneur who coaches women between the ages of 40 to 60 years old to live a more successful, joyful and healthy second half of life.

The company name is a play on the saying "glass half full" - someone who is optimistic versus pessimistic. So, someone who lives their second half full is positive and optimistic and doesn't let their age get in the way of their achievements. The site will be modern, clean, white background, young at heart - don't forget 40 is the new 20:)

Here is some of the branding work that has been completed:

Positioning Statement: Second Half Full's fun, young-at-heart and interactive coaching programs will inspire women 40+ to live a more meaningful second half.

Vision Statement: My vision for what Second Half Full will become.

Second Half Full will change how women feel about midlife.

Mission Statement: How Second Half Full will make the vision a reality.

Second Half Full's online programs, coaching and information will inspire women 40+ to squeeze more joy, health and success out of the second half of life.

Tagline

Squeeze more out of the second half of life - it's not too late!

Overall Brand Feel:

Happy, Modern, Welcoming, Professional.

The brand is not: homemade, too girly, old, corporate.

Brand Personality:

SeSmart, young at heart, successful and optimistic/hopeful.

Target/Ideal Client:

Female 40 - 60. Lapsed professional. Upper Middle Class. College or University educated. Stylish. Driven. Mother. Children are older perhaps an empty nester.

She is an avid reader of self help books, but is more practical than woo woo.

Believes in life-long learning.

Feels that she should have achieved more in life. Perhaps she "used to be" happier, healthier and more successful.

She's always believed that "some day" she would do something great.

She's rediscovering herself after many years of putting other's needs first.

After many Sunday's spent on the soccer pitch, sitting on the bleachers or watching dance recitals, her Sundays have opened up and she finally has time to think about what she wants. Now she just has to figure out what she wants.

Proposed site colours:

Teal - 54DAD3

Coral - FE2F37

Mustard Yellow -FEB50E

Lemon Yellow - FED636

Butter Yellow - FFF09B

Current Fonts Being Used:

Phoenix Script for Brand name and Quicksand for tagline - if these aren't working for you, please feel free to explore other fonts,

Motif:

There is a lemon motif that is woven through the site currently under development. i.e. Woman drinking a glass of lemonade half full, a woman juggling lemons, a woman holding lemons etc.

Proposed Products:

Online one-on-one coaching, group coaching, mentoring.

Background:

The current designer has developed a "text/script only" logo with a lemon slice for the "o" in Second. I will attach a copy. I want something that is more graphic than what she has developed. Perhaps the more graphic/illustrated logo will be used in combination with what she has already done. See what Sally Hope has done on her site - [url removed, login to view] - she has a "text logo" but uses it in combination with a stacked heart and w for "Wild Heart. I like this.

I will attach some examples of logos I like. In general, I like simple, clean logos that use images to communicate the brand.

If it is helpful, images that I have been playing with in my mind are: a glass 1/2 full, the 1/2 symbol, lemons ( a play on a glass half full of lemonade -squeezing more out of life, life handing you lemons) and the symbol for women.

Graphic Design Logo Design

Project ID: #5506518

About the project

23 proposals Remote project Active Mar 2, 2014

23 freelancers are bidding on average $139 for this job

PhpYouth

Hello sir I have gone through the requirements and I m very much interested in designing your logo. Lets start! Regards PHPYOUTH

$35 USD in 1 day
(40 Reviews)
5.6
developingtech

We are a group of experienced graphics designers and adept web developers. We offer you unlimited revisions for our work through constant communication until and unless you are 110% satisfied. PM me your requirements More

$48 USD in 3 days
(26 Reviews)
5.2
ajdezignz

Hi, I'm not cheap, but you are paying for professional logo design. No kitch, no average, no overused trends, only best results. Looking for long term relationships & future recommendations. Now you can check my portfo More

$150 USD in 5 days
(50 Reviews)
5.1
globalwebindia

~~~~~~~~~~~~~~~~~~~~~~~~~~~~Please Consider on My BID~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Dear Sir/Madam, We Have More Experience in Graphics Designing Work, We are Expertise in Web Design (PSD), Logo Designing, Banner Design More

$53 USD in 1 day
(25 Reviews)
4.8
designchest

Hi, I'm very much interested to work with your project. I'm ready to start work on your project right now. I'll give you unlimited revision until you get 100% satisfied design. send massage to discuss with me about More

$125 USD in 3 days
(10 Reviews)
4.2
weedstudio

Hi I have gone through the project description and your requirements for the logo design. Our expert designers are ready to to with this job. We offer 100% Satisfaction with MONEY back guarantee. Get the initial d More

$75 USD in 3 days
(16 Reviews)
4.0
dezinesolutionss

Hello Sir DEZINESSOLUTIONS is a "Graphic designing" company having experience of 4 years. Please Checkout our past work at: http://www.freelancer.com/u/dezinesolutionss.html we will provide you following. - More

$30 USD in 1 day
(6 Reviews)
2.0
LogoSeek

Hi, We went through your listed project description and we are sure that our team got the skill and expertise to design "glass half full" logo, and the designers can accomplishing the task within the time frame. We More

$40 USD in 2 days
(2 Reviews)
1.8
AndroidXpert

....................................... Hi, Expert here with more than 6+ years experience...... Ready to start work..... .......................................

$72 USD in 2 days
(0 Reviews)
0.0
BorkoCicovic

A proposal has not yet been provided

$244 USD in 15 days
(0 Reviews)
0.0