Develop a Corporate Identity

INTRODUCTION Our company is ready to shed our initial branding, so we can emerge as a trusted leader in our market place. For the past two years, Waypoint has grown from a tiny start-up to a trusted logistics and life support company for the US Navy in Latin America. We've supported large scale expeditionary humanitarian aid missions throughout Central America and the Caribbean. Now we are ready to market our company to a broader marketplace. But first, we need a rebranding. PROJECT DESCRIPTION We want a brand overhaul. Everything is ready for a facelift. The only thing that can't change is the name. We need a new logo, business cards, proposal cover page, letterhead, and capabilities statement. Our website is online, but we are open to revamping that as well. Apart from being done well, we need it done fast. We are opening a new office in Colombia in July. And we are holding off on our marketing efforts until the rebranding is complete. CONSULTANT PROFILE Our new branding consultant MUST be fluent in English, responsive to correspondence, highly capable in design software, trained in marketing & branding, and have at least 3 years working in the field. PROPOSALS Applicants are highly encouraged to visit our website ([login to view URL]) and those of market leaders (see attachment), in order to better understand our market and business. Attached is a document with (i) current logo, (ii) Q&A about our goals, (iii) logos of market leaders, and (iv) photos from past projects. Proposals that do not answer the posted questions WILL NOT be considered. 1) What approach will you take to accomplish our rebranding goals? 2) Based on the attached Q&A, what aspect of this project most appeals to you? 3) Why do you think that the market leaders chose that style of brand?