Google AdWords Qualified
· Implement and manage paid search (SEM) campaigns across multiple vendors such as Google AdWords and Bing adCenter.
· Analyze click-through rates and conversion across multiple platforms; quickly synthesize results and propose daily or intraday changes to optimize performance; Implement approved changes.
· Support display advertising campaigns by monitoring paid search activity and performance.
· Propose, deploy and manage A/B testing of messaging and landing page analysis across various terms and ad groups.
· Work with web analytics
· Bid management, Keyword updates, creative copywriting, landing page optimization suggestion and analysis