Article on importance of branding and custom design

The article needs to inform our customers why custom design (logos, etc.) and company image (branding, etc.) is so important. This is necessary as our company offers print and custom design (as an add-on). Article should have some real-life, practical examples and possibly some statistics if applicable. Article length should be fairly short (a few paragraphs) as this will be used on a webpage. This article will also be used to reinforce some keywords (SEO purposes). Article must be new content and not plagiarized whatsoever. We will check. If information is used please cite it. webpage can be seen on [login to view URL]