Create a short PPT about digital maketing strategy about Rustan's Company

Create a Digital Marketing Plan for any of the following company : Rustan’s. 1. Business Model: Describe the company’s business model including what its products are, who its customers are, major costs in their business, what/who are their key partners/suppliers, current position in the market in terms of financial health (revenue, income, growth), market share, cost leadership, breadth of products and stores, and key differentiation. 2. Internal Factors: Itemize the company’s Strength and Weaknesses. For each factor, cite proof (screen shot is best) or explain why. 3. External Factors: Scan the environment and itemize the company’s Opportunities and Threats. For each, include the following: a. Cite proof (screen shot is best) or explain why. b. What kind of factor is it? (Economic, Technological, Industry-Specific, Socio-Cultural, Political/Legal, Environmental/Ecological). Make sure you have at least 5 Technological factors. c. Why is it an Opportunity or Threat for your business? 4. Do a SWOT and produce your Digital Marketing Strategies. No need to include non-digital strategies. 5. Segment your market, identify your targets/focus for your digital strategies, and state your differentiation in the market. 6. Come up with some high level Objectives given your strategies. Make sure they are S-M-A-R-T. 7. 1st P: Describe your Online Product Strategy including what products you will sell online if any, your branding strategy online, domain to use, personalization tactics, and others. 8. 2nd P: Describe your Online Pricing Strategy and explain why you shall go with that strategy. Note: Be Detailed. Avoid Motherhood Statements. Cite Proof and Explain your points.