Automate and Monetize My Wordpress Site

This is an easy job if you know what you're doing. I currently have a dormant wordpress site about dogs. I need someone experienced with wordpress to help automate and monetize the site. You can either improve on the existing site or develop a new site from scratch, I'm open to any ideas you may have. Most important is to let me know how you intend to automate and monetize the site. If you're interested, contact me for the site url.