A small research project

GoGym are an (fictitious) apparel manufacturer and retailer of gym and exercise goods (clothing and accessories) attempting to measure the effectiveness of their newly launched Instagram page. The brand has conducted primary descriptive and causal research through collecting quantitative data from their Instagram page analytics, as well as briefly surveying site users. GoGym has identified the following research problem: They have very little understanding of how consumers have interacted with their Instagram page in the first month of its launch. So to address this problem, they have engaged your services, of which you have developed the following research questions: • RQ1: In its first month, what devices were most commonly used to access GoGym’s Instagram page, and did this influence how long was spent on the page? • RQ2: In its first month, what time of day was GoGym’s Instagram page most commonly accessed, and did this influence how long was spent on the page? • RQ3: How dependant are GoGym’s Instagram users on social media, and did this influence the number of visits to the site in its first month after launch? • RQ4: How long was spent on GoGym’s Instagram account, and did this influence the number of visits to the site in its first month after launch? • RQ5: What are user’s perceptions of GoGym’s Instagram account, and did this influence the number of visits to the site in its first month after launch?