Content Writing for Fintech Startup

• Lead the drafting, crafting and editing of captivating & compelling content for all aspects of the new Fintech Start-up under Anand Rathi Group. • Responsible for creating and curating creative and technical content for all external communications. Using a collaborative approach with technical team to distill complex jargon to innovative comprehensible content. • Collaborate with Marketing to ensure a cohesive brand voice across all mediums and platforms (e.g. website, blog posts, marketing campaigns, brochures, workshop material, etc.) • Develop and maintain editorial calendar and content for all on-going customer-facing e-communications, which may include weekly newsletters, direct emailers, social media posts, blog posts, etc. • Align with product and graphic designers to ensure copy brings the design and product to life • Actively provide your point of view to marketing team throughout all stages of the creative process • Develop and maintain an understanding of the ever-evolving needs and motivations of our target audiences • Collaborate with teammates to build brand awareness and loyalty, generate sales, and continuously develop our relationship with our consumers and partners • Be innovative and proactive in seeking out and delivering new ways to engage our consumers through written, spoken and shared communication.