Place branding and metrics - 26/08/2018 13:02 EDT

This is research based thesis related to place branding /marketing concept ,In which researcher do research according to this framework which is given below Place branding is process which is used by place observer ,countries for getting long term economic sustainability development benefits .It is vital work and subject for ongoing researcher to reach specific domain to use this concept further and get maximize benefits in term of place development ,country economical condition ,Foreign policies ,strategic goal ,and measurement and control system .As evident ,such branding help the place to gaining opportunities in value creation . Various countries of the world use this concept to develop their country and region and cities, most recent development in tourism industry in 19 century contain Stockholm, Barcelona, Amsterdam highly successful used this concept and campaign by policy makers. The main aim of this research provide information about place brands roots ,state of art and key metrics ,for the assessment and management of place branding strategies . This work will collect the research articles, books and paper useful to describe what place branding is and the state of art about that. In particular, working on marketing metrics, a list and a SWOT analysis of place brand metrics will be presented. Since the concept of place branding is an important one, the factors affecting the success of place branding are worth discussing. In this case, important areas such as the SWOT analysis and the list of factors that can ensure the success and effectiveness of place branding will be discussed and presented in this research. An original list of place branding metrics will be presented, searching for the literature and looking for the principal marketing and branding metrics TABLE OF CONTENTS Chapter 1 1.0 Introduction 1.1 Definition of place branding 1.2 Literature Review 1.3 Methodology of Reasrach to find 1.4 Research Question 1.5 Difference between place branding and place marketing Chapter no 2 2.1 Place brand Root 2.2 Place branding is Stat of Art 2.3 Key most important factors in place branding 2.4 Swot Analysis of place branding 2.5 Success of place branding concept 2.6 Recent interviews of place branding projects and concept Chapter 3 3.1 What are metrics and its origin 3.2 Analyzing marketing matrices 3.3 Uses of metrics 3.4 Key metrics for assessment of place branding strategies 3.5. Successful metrics which assure success and effectiveness Chapter 4 4.1 Genuine list of metrics 4.2 selections of place marketing metrics for place branding metrics 4.3 Implication issue of these metrics 4.4 case studies about uses of these metrics Rome, London, Paris ,Stockholm ,New York Chapter no 5 5.1 Conclusion /Answer 5.2 References 5.3 Future uses of this research