Hi there,
I am an experienced Digital Marketer, with over 9 years in the industry, working on clients large (HP, Rolex) and small (accountants, fashion brands). Developing a good brand strategy is challenging, but as a Strategy Director for a global media agency (Publicis) I have a lot of experience with doing exactly that, especially online.
I would work closely with you to help build the strategy and implementation plans, along with any documentation you might require to assist with it. I would imagine this to be a lengthy project, starting with core principles and identity, then website content and messaging, and then advertising strategy. I would propose a retainer of £1000 a month, plus platform fees, to support this project, at a rate of ~£50/hr.
Cheers
Shaun