1. Description of the analyzed, company. Company's legal form of organization,
description of company's business (economic activity), products' (product groups)
realization market analysis.
2. A brief description of the product_ Description of the industry (market) in which the
company operates_ Identification of the industry and market type, business
competitors, and their market shares.
4. Setting the goals of pricing. Analysis of the factors that influence price decisions.
5_ The principles of pricing of analyzed, product (service):
5.1. the calculation ofBp:13 price under EXIT'. conditions of the product;
[login to view URL] calculation ofBtoc(selling price for a customer/end-user of the product;
6. Calculate the break-even point using a break-even method.
7. Find the margin of safety_
8. Carry out the sensitivity analysis when the price changes (+/-) 25% from the
9. Carry out the break-even analysis of sales and monet ry value after the changes in
10. Find the new margin of safety.
II. Conclusions and recommendations.
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