Training course outlines, stories, copywriting and speaker faculty in AI & Machine Learning, FinTech & Digital Banks, Digital Transformation, Blockchain, Financial Modelling & Business Intelligence, Crypto, Company Valuation etc.
BIGGEST CHALLENGES AND PAIN POINTS
Every successful business begins with a LAUNCH
Hope is not a strategy
Go For The Win ("FTW")
Launches create ECHOES
Launches give you...
a) MONEY (sales) and
b) MOMENTUM / ENERGY (validation)
to GROW
You're either Growing or Dying
Sales $$ is the OUTER-GAME
Momentum is the INNER-GAME
Stories (pull people in like magnets), Sequencies, Mental Triggers
Mental Triggers For sheep
Authority. (white Doctor’s coat)
Community (manicured lawns in middle-class neighbourhoods - people conform to standards)
Anticipation (suspense leading up to big birthdays; big finals)
Reciprocity (give back, sharing)
Social Proof (reviews, queues)
Scarcity (last supper, 1 spot left)
Parachute (= margin of safety so you can screw up & still succeed )
STORIES
Positioning as an expert/authority/leader
Launch turns your marketing into a VISIBLE EVENT
Connection, Authenticity, Connection + Offer
MAKE IT A “CRUSHING” OFFER
Not a meek one!
Be brave, be bold
This is....
Created by Connection & Conversation
Sell them what they WANT (their dreams) - but sneak in what they NEED! Eg: Relationships - pick up lines vs Be a better human being
Create RAVING FANS (WOM)
by delivering value and experience
Surprise them with WOWS occasionally, but deliver on your core promise ALWAYS
(Surprise & Delight)
That's called RELIABILITY
Raving fans create WORD OF MOUTH, Repeat Sales and lower acquisition costs
Deliver Real value with SSL
(Problem- Solution Path via REAL MEMORABLE STORIES)
This creates “echos”
Trust and Connection & positive vibe - LIKES, SHARES, COMMENTS
FB ads - ignore the grumpy comments because they are being spammed in newsfeeds
How to tell your story...
How to sell your PRODUCT
THINK: How am I going to show the TRANSFORMATION for my CUSTOMER’s journey ....
From where they are to where they WANT TO GO/BE/DREAM
a) Give them the promise or feeling of extreme pleasure soon
AND...
b) Take away their pain
It's not the STUFF in the package - it's HOW you help them achieve their DREAMS
How you'll change their lives
How to remove the risks and obstacles that have stopped them
BIG DREAMS relate to FREEDOM
Income
Lifestyle
Impact
Money gives you
FREEDOM
Time
Place
Who to work or spend time with
Ultimately - how to make an IMPACT -
Find their true purpose
Support the causes and values you believe in
Remember...
AT DIFFERENT STAGES of your life
This will be different ..
And leave a LEGACY
All learning happens OUTSIDE your comfort zone
Outer-Game (Tactics) vs Inner Game (Will it Work for me? -
They Must Take DIRECT Action or they’ll never find out)
Get rid of the mental trash talk (MTT) - Remember: voices of doubt never stop even after success
Get your best work out there
Doing this makes you see the world differently
Start seeing things you didn't before
Open your eyes - tell the story of your future
Touch hearts
THE HERO'S JOURNEY OF YOUR CUSTOMER
You have these people you are serving
You get to take them on a journey
To a better, brighter self
More fulfilled, able to achieve their dreams and freedom
Eg: Become better parents, spouses, tennis players, etc etc - whatever SKILL you are helping them achive that will enable them to achieve their dreams
To allow them what it feels like to make a deeper impact
When they become PAYING CLIENTS you get to go deeper
In more detail
Make more impact
Unless you have an Offer, you're not in business (even if you're a major Influencer or well-liked)
Social Media has made EVERYONE into a Publisher
Learn from Real Examples
Customer Success Stories and Journeys
Proven formula which as worked for clients from 209 countries and over 88 industries
Methodology of Champions -
Students have done over $1billion in sales so far
Crashes and Failures - what went wrong and why?
What works?
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