Design points and communication material
Welcome Kit
generate referral program
Customize the database and send different treatment option to each group of customers
Create coupons and send birthday gifts
providing you with the tool to generate fully customized group of customers and or referrals (dynamic reporting) will be the key to enable you to send a mass email or implement certain workflow rules on the group (automatically trigger some actions and alerts based on previous condition/s or action).
I'm sure that if we discuss your requirements further we will be able to figure the best efficient way of CRM implementation to match your business growth need.