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Brand Preference Analysis using Unsupervised Language Models

₹1500-12500 INR

Closed
Posted about 2 months ago

₹1500-12500 INR

Paid on delivery
You are expected to assume the role of a brand manager of any one firm and perform brand preference analysis. For the analysis, extract relevant data of three firms. Treat one of them as a focal firm and the other two as competing firms. Analyse customer behaviour patterns and present your recommendations for the management of the focal firm. You are expected to use at least 250 reviews of each selected firm (not more than 1 year old review data). You may choose 3 different firms or 3 different units of the same firm. e.g., Taj hotel reviews across 3 different cities or reviews of 3 different hotels. For collecting recent review data, you are allowed to take external help (publicly available crawler scripts, scripts from your group members or batchmates). The actual data analysis scripts and report must be prepared based on your own original work. Prepare a report – in not more than 12 pages, excluding title, references, and appendix – outlining the steps you have followed while performing customer preference analysis. You can explore different text analysis approaches (e.g. sentiment analysis, emotion analysis, cluster analysis) in addition to topic modelling to understand customer behaviour and preferences. You should explain your modeling, parameter tuning and model selection and evaluation steps clearly. Your submission should include the actual data sets used for the analysis, data analysis report, along with all the scripts/dashboards/programs used as part of the analysis.
Project ID: 37824463

About the project

7 proposals
Remote project
Active 14 days ago

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7 freelancers are bidding on average ₹10,110 INR for this job
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As a seasoned brand manager, I understand the critical role that customer preference analysis plays in shaping the success of a brand. In this proposal, I will outline a comprehensive approach to perform brand preference analysis for a focal firm, utilizing relevant data extracted from three firms. The focal firm will be analyzed alongside two competing firms to derive actionable insights for enhancing its market positioning.
₹20,000 INR in 7 days
5.0 (28 reviews)
4.8
4.8
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With over [X] years' experience in Data Mining and Data Science, I'm confident on my ability to deliver an exceptional Brand Preference Analysis using Unsupervised Language Models for your firm. Not only do I possess a comprehensive understanding of data handling and analysis, but I also bring a unique blend of technical prowess and strategic thinking to the table. Having transitioned from a hardcore coding background to project management, I can effectively analyze and process large datasets while also providing strategic recommendations based on the findings. My programming proficiency extends to languages such as C++, Python, and Java, which will come handy in extracting relevant data, performing sentiment analysis, emotion analysis, cluster analysis, and topic modelling as required by this project. Drawing upon my experience in content creation for the gaming industry, I understand the importance of engaging customer behavior patterns. This will play a crucial role as I extract 250 reviews of each selected firm (not more than 1 year old review data). My commitment to excellence as evidenced through my successful management of teams and implementation of rigorous quality checks will ensure an impeccable data analysis report. Let's partner up for an insightful and impactful brand preference analysis.
₹7,000 INR in 7 days
0.0 (0 reviews)
0.0
0.0
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Hi Mrinal S., Good evening! My name is Jane a skilled Statistician with skills including Research, Data Science, Data Mining and Big Data Sales. I have over 5 years in tutoring data analysis and statistics. Having completed similar project, I am confident in my ability to deliver high-quality results for this project. I am eager to discuss further details and see how I can contribute to your team. I am happy to offer a free consultation and a 10% discount for first-time clients. Please send a message to discuss more about this project. Regards Jane
₹7,770 INR in 4 days
0.0 (1 review)
0.0
0.0
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Report Outline for Brand Preference Analysis 1. Introduction Concise statement of the analysis objective. Brief identification of the focal firm and competitors, highlighting their market positions. 2. Data Collection Succinct description of review collection methods, sources, and tools/scripts. Confirmation of review recency and adherence to the minimum sample size requirement. 3. Data Preprocessing Overview of data cleaning steps (duplicate removal, missing value handling). Description of text data preparation techniques (tokenization, lemmatization, stop word removal). 4. Methodology Summarized explanation of text analysis techniques (sentiment, emotion, cluster analysis, topic modeling). Brief on model selection, tuning, and evaluation criteria. 5. Data Analysis and Findings Condensed presentation of sentiment and emotion analysis results. High-level overview of cluster analysis and topic modeling outcomes. Comparative insights between the focal firm and competitors. 6. Recommendations Key insights and their strategic implications for the focal firm. Targeted recommendations for enhancing customer satisfaction and brand preference. 7. Conclusion Summary of the most significant findings. Reflective thoughts on the potential strategic impact for the focal firm. 8. Appendices Supplementary data, charts, and graphs.
₹10,000 INR in 7 days
0.0 (0 reviews)
0.0
0.0
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I have carrying three year of experience as data analyst and work with a different type of projects like time series analysis, time, series forecasting and having great knowledge of Python , SQL, data, visualisation, SPSS, regression models, correlation models, predictive models, For better decision making for the growth of the organisation and taking fruitful decision for future growth of the product
₹7,000 INR in 7 days
0.0 (0 reviews)
0.0
0.0
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Dear prospective client I am an experienced researcher and a dedicated virtual assistant, I am confident in my ability to handle your brand preference analysis project skillfully. My proficiency in research and data analysis, along with my knowledge of statistical tools and techniques, will provide a solid foundation for this project. I understand the significance of extracting relevant data and treating the focal firm uniquely as well as competently analyzing customer behavior patterns. In this vein, I am familiar with various text analysis approaches such as sentiment analysis, emotion analysis, cluster analysis, and topic modeling which can effectively help me to understand customer preferences. I approach tasks with precision and care to ensure that all methodologies are clearly explained including the modeling, parameter tuning, model selection and evaluation steps, message conveying observations, intelligent insights and recommendations. Moreover, I am well-versed in preparing comprehensive reports within specified page limits. Having worked extensively with Microsoft Office package, including tools like Excel, PowerPoint, and Word, you can rest assured of receiving visually pleasing deliverables efficiently outlining every step of my process. Trust me with your project. looking forward to a fruitful collaboration.
₹12,000 INR in 7 days
0.0 (0 reviews)
0.0
0.0
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Hi Mrinal S, as a data scientist specialized in data mining and research, I'm well-capable and deeply enthusiastic about taking your brand preference analysis project to new heights. I am skilled in employing various text analysis approaches such as sentiment analysis, emotion analysis, cluster analysis and not forgetting topic modelling bringing to light customer behaviour and preferences. Throughout my career, I've worked on numerous projects requiring extensive data analysis, and have become proficient in handling large volumes of unstructured data - such as the reviews sets you want to analyse. My models are not only effective but carefully designed, tuned, selected, and evaluated; guaranteeing the highest level of accuracy for your specific requirements. Together we can unearth invaluable insights that would support you in your decision making process going forward maximizing your organization's growth prospects. Don't miss out on this golden opportunity I Alex offers you to benefit from my specialized skills in a single day!
₹7,000 INR in 1 day
0.0 (0 reviews)
0.0
0.0

About the client

Flag of INDIA
Kolkata, India
5.0
1
Member since Jul 15, 2023

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