Hi there. I see you want to carry out an email marketing campaign. Do you know one of the biggest challenge carrying out an email campaign is poor deliverability? It won’t matter if you craft a compelling email with an interesting subject line if all your emails get sent straight to the spam box. Passing the spam filter has always been one of the huge email marketing challenges for marketers. There are also deliverability issues arising out of a full inbox or non-existent email address. When your deliverability rate is exceptionally low, you may get blocked by Internet service providers. Low deliverability is also a sign of wasted time, money and effort. Solution You can avoid getting filtered into the spam box by avoiding spam words in your subject lines. The variety of words that can set of spam filters varies by industry. However, some common examples include: buy, cash, earn $, save $, sale, subscribe, make $, click, free, trial, cost, cheap, prize, and unlimited. Avoid these as much as possible to thwart email marketing challenges. Can you tell me about the email campaign, I'll love to know more if you’d like to chat about it. - Eben