Email marketing is the most effective and efficient online communication and marketing tool. It is deceptively easy, but to be effective it must be well planned, effectively composed and compellingly illustrated, and it must be data based, using data from each piece to improve targetting and response from future pieces.
Over ten years of experience in email marketing - from strategic planning, to writing, illustration, list management, and analytics, have given me the tools and knowledge to create and manage email campaigns that work.
I am a marketing professional with a background in demand generation, marketing automation, and lead management. I have extensive experience planning and executing digital marketing campaigns, including multi-channel tactics, email, nurture, digital advertising, search engine optimization, social media, and online publishing.
I bring a passion for developing marketing initiatives that make an impact, create value, and build relationships with current and future customers. My ability to think creatively and develop automated processes that nurture prospects, enhance lead acquisition tracking and simplify marketing operations makes me an asset to my clients.
I have the ability to effectively prioritize various projects, management my time effectively time, multitask and think critically. Additionally, I work well without direction, I am quick to adapt to changing standards.