Write an eBook

We are a B2B strategic Marketing agency and are planning on running a company campaign which will be insight-led around ‘Is your channel strategy fit-for-purpose’. The main campaign message is: Is your channel strategy fit-for-purpose in a fast-changing world? Have you got the right routes to market to accelerate your growth? Target Audience We will be targeted people involved in defining the company’s strategy e.g. Marketing Directors, Strategy Directors, Sales Directors, Senior Operating Officers etc. We would supply you with a messaging document with all the content and stats required. Plus topics, structure of eBook etc. would all be defined. Using this content we would be looking for you to copy write the follow assets: eBook Covering the overall story. This is looking to be around 16 pages, mid-length copy with a detailed pagination and copy provided per page/section. Infographic Topic: ‘What’s driving change in routes-to-market strategies?’ We will plan out the structure and content of this however very minimal copy may be required e.g. finessing the copy/header options. x3 Articles Roughly 700 words each. Topics as follows: 1. 'Have you got the right routes-to-market in a rapidly changing world?' 2. 'The impacts of an outdated channel strategy' 3. 'How to ensure your channel strategy is fit for purpose' x3 Emails Roughly 150 - 200 words each. Topics as follows: 1. ‘Have you got the right routes-to-market in a rapidly changing world?' 2. 'The impacts of an outdated channel strategy' 3. ‘How to ensure your channel strategy is fit for purpose' Landing Page Content We will be creating a campaign landing page on our website. Copy required will be summary copy of each assets to encourage people to download the assets, should be quite a small job in terms of time. We would provide you with detail on each section of the page, including topic and copy length. Social Media Content Roughly 10-15 posts (a mixture of LinkedIn and Twitter) highlighting our campaign and linking to the assets. This could just be provided as an Excel document as we would post these ourselves and we would create the links to the assets. Checklist – Strategy Framework PR Press Release