BRAND / CORPORATE IDENTITY

BRAND / CORPORATE IDENTITY Brand or Company Name. Based on research and the project description we come up with names. Slogan or Tagline Coming up with a creative marketing phrase to best show the brand/company values. Brand Mark Create and design a logo that presents the company business/values/essence best. Brand Mark Guidelines Set rules and guidelines for the brand mark different usages and utilization Brand Personality Set the brand identity characteristics: how the brand thinks, looks and speaks. Brand Colors Set the brand primary and secondary colors in RGB, CMYK & Pantone formats., Brand Fonts Set the brand fonts in the required languages Default: Latin and Arabic typography. Graphical Elements Design an artwork or several artworks to be used as decorative elements in the brand applications, these artworks could be in the shape of icons, patterns or illustrations. Photography Guidelines Set an art-direction or mood for the photos to suit the brand/company look and feel. Illustration Guidelines Set an art-direction or mood for the drawings to suit the brand / company look and feel. Iconography Set an art-direction or mood for the icons to suit the brand / company look and feel. Stationery Design all corporate papers with the identity elements, these corporate papers include: Business cards, letterhead, A4 & A3 envelopes, American Envelope, Notebook, Receipts, Invoices, stamp, and folder.