Brand Refresh

Established in 1993 through the amalgamation of various state organisations, the Graduate Management Association of Australia (GMAA) is a nationally recognised business association, with a diverse range of members residing across Australia, as well as overseas. Our members include MBA and DBA undergraduates and postgraduates, and corporate business association members (senior managers, business and government specialists, business academics).

To meet the current, and future, needs of our members and the market, the GMAA is currently in the middle of an organisational redevelopment. Our aim is to be:

• A relevant organisation that brings together MBA alumni and provides services of value

• An independent advocate for MBAs and their continued integrity and development

• A globally visible organisation that legitimately represents MBAs (and alumni), is respected and sustainable

PROJECT SCOPE

A core component of the redevelopment is to provide a visual that will express the changed organisation. The new brand should be contemporary and relevant to the business world, and MBAs in particular. To this end this project is to create a new logo and style guide that can be applied to all materials related to the GMAA.

AUDIENCE

The key audience for the GMAA is people that have obtained an MBA. Given the time, effort, and money that such an undertaking comprises, these people tend to be:

• Ambitious

• Experienced in the business world

• Generalists

• Innovative

• Prestigious

• Want to network

DELIVERABLES & TIMELINE

This project should create the ability for enhanced brand communication through the development of a style guide including, but not limited to, the following:

• Logo (and variations)

• Colour palette

• Fonts / typography

• Templates (e.g. letterhead, signature block, business cards, etc)

It is anticipated that this piece of work should take no longer than 6 weeks to complete.

Graphic Design

Project ID: #15877722

About the project