We are looking to re-invent our Entry Level wine label range called: DUSTY ROAD
It is to essentially be aimed INTERNATIONALLY at UNSURE SOCIALS, PARTY PEOPLE, the younger generation of millennials. New Wine drinkers who don’t know what they want.
The idea is to create something modern, Must Jump off shelf and appeal to this unsure, party millennial. It must also be designed as a WRAP AROUND LABEL
The brand, image and personality (Look and feel), ito the “role” it has to play, which recruiting the “unsure socials” as our future drinking segment.
We need to try and achieve this without making it look cheap.
You can preview the full range as it currently stands here as a reference:
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I look forward to hearing back from you!
All the best,