This is for branding on a new premium sportswear brand. The main logo will appear on the website and on the chest of most of the designs, and the smaller ident logo will be used on the sides/back of certain clothing items and as a brand identifier.
1. The main logo needs to be caps, in a clean text with straight lines. I like the idea of using chevrons or sargeant stripes for the A's in STANDFAST. Might take two chevrons for each A.
2. The smaller ident logo would be interesting to have a few variations using some characters such as underscores and brackets as shown in the word doc.
3. I used Dinot Medium for my ideas. I like that text quite a lot but am open to others.