The marketing team of Acme Co. has built a new positioning for their product and is now looking to
revamp the design of their homepage.
With the redesign, the team aims to:
. Break from their existing positioning
. Display the refined values behind their new product
. Increase interest and conversion rate from visitors
The objectives of the freelance designer will be to:
Build a new homepage design based on the client's requirements
Build a standard page design template to be used by the marketing team when adding new
content
The final deliverable for this project will be a new homepage design including assets in .psd, .png and
.jpg format.
Integration is not required by the client.
Timeline
The proposed timeline for this project is 4 weeks split in 2 phases:
Phase 1 (2 weeks): Product discovery & mockups
This phase includes: kick-off meeting, discussion on key values, analysis of existing page design and transition
needs, design of mockups with 2 iterations
Phase 2 (2 weeks): Final page design & standard template
This phase includes: transition from mockups to finished design, design slicing in .png & .jpg for integration,