Create 11 Buyer persona types of IoT devices

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12 buyer persona types similar to the image attached (format similar to this)

* 3 Chinese companies (an example content is included below)

* 4 Chinese retail person

* Non-Chinese company dealing with Chinese business partners

* 2 Non-Chinese B2C retail person

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B2B - (Medical and healthcare systems / Hospital)

B2C - Home owner - thinking of smart home products

(Chinese / B2B) PROFILE 1: Beijing Logistics Company (Transportation, Warehousing)


Mr/Ms. H. Chan

Decision Role:

Decision Maker


VP Strategic Sourcing



Company Profile:

Beijing Logistics Company provides freight forwarding and supply chain solutions which range from stand-alone operations to control-tower managed global supply chains, combining our expertise with unique technology capabilities and global service network. As a third party logistics (3PL) company, it provides their clients’ supply chain management. Services include warehousing & distribution, overflow, inventory management, order fulfillment, cross-docking and transloading.

Revenue: USD 257.4mio

Profits: USD 16.3mio

Number of Employees: 3218

Budget: USD 1.5mio

What I need:

“I need proven tools, methodologies and insights that will drive more top- and bottom-line revenue, I like simple tools that work as my clients are large companies that are risk-averse. Reliability is the most important factor in our decision making process. I am not so big on piloting with a start-up”


Personality Type:

The Sensitive, Withdrawn Type: Expressive, Dramatic, Self-Absorbed, and Temperamental

Top Challenges:


Recognition from the CEO, the board and other stakeholders

Personal satisfaction from successful deals

Delivering predictable performance


Executive Team


The Board of Directors

Why I won’t buy?

If I am unconvinced of the ROI, if the counterparty cannot show its proven track-record

Media Preferences:

Trade Publications

People’s Daily

Yangtse Evening Post

What closes the deal?

Real world examples on how the vendor has helped make or save money for their clients

Skills: Article Rewriting, Article Writing, Business Plans, Business Writing, Content Writing, Copywriting, Ghostwriting, Writing

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About the Employer:
( 3 reviews ) London, Singapore

Project ID: #17937472

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