I am an individual whose most recent role was within business development, marketing and lead generation in an online B2B ecommerce startup who helped the company get over 200 leads with plenty of high value conversions for the company.
Majority of the leads for the company came through Adwords, which I solely set up, by using the right keywords, negative keywords, ad groups, targets etc. which resulted in the campaign getting a CTR over 5% consistently, even hitting 20% at times.
Furthermore, the ads were either positioned on 1st or 2nd, never lower!
If you’d like to see examples of my work let me know.