Marketing Plan Assignment

Marketing Plan Executive Summary 1. Identify the key marketing decision(s) that need to be made or issues(s) that need to be addressed for the consumer product. 2. Name your target market audience and summarize the rationale for your choice. 3. Summarize your positioning and marketing mix recommendation and your rationale for each. 4. Sum up your overall recommendation(s) and the expected outcome of implementing your Marketing Plan. Part 1: Current Situation (10 marks) 1. SWOT Analysis (5 points) o Conduct a SWOT Analysis of the consumer product and its organization considering both the internal and external environments and include a marketing mix implication for each factor. o Include the detailed SWOT Analysis as an Appendix to the Marketing Plan. 2. Five Most Important SWOT Factors (5 points) o Identify what you believe are the 5 most important factors in the SWOT Analysis. o Explain why you think each of these 5 factors is particularly important to understand from a marketing perspective.