My key responsibilities will include incorporating content marketing into triggered and batch email sends, coordinating the planning and execution of email flows and campaigns, and working with the marketing team to create offers and build marketing calendars. I will also measure and analyze email campaign results and make recommendations for improvement, identify target audiences and grow email lists, and split lists and segments into sub-lists.
In addition, I will monitor the catalog integration, best-performing products, measure CPA, set up, test, and analyze the performance of offers and promotions. I will also ensure emails follow industry policies and best practices, structure the setup of landing pages and product attributes in preparation for email and site-wide promotions, and manage the setup of product giveaways and sweepstakes.
I am confident that my experience and skills make me the ideal candidate for this position. I am excited about the opportunity to work with your team and contribute to the growth of your online store. I would be happy to provide any additional information or references upon request.
Please let me know if you have any questions or if there is any further information that I can provide. I look forward to hearing from you soon.
Best regards,
RFS