I'm creating an brazilian online shoe store, where the sales channels will be on Facebook, Instagram and WhatsApp. In addition to the online sales channels, I will also use the company logo on printed materials like tags, flyers, wraps, packages and stickers. So I would like to hire a designer to create my company logo.
The name of my company is Calçadoteca.
"Calçado" in portuguese means shoe; while "teca" is a suffix that when placed after a word indicates set or collection (it originates from the greek word "tekhé", meaning "deposit, place of guard").
My persona (target audience) consists of women from 18 to 55 years old, modern, fashionists and who value comfort and quality and participates in social classes A and B (in Brazil, the social classes are divided into five categories: A, B, C, D and E. Where class A is characterized by having an extremely high family income and class E has practically no income).
The logo of my company needs to have the following characteristics:
The feelings that the person needs to feel when looking at the logo of my company are: Interest, curiosity, familiarity, but above all: CONFIDENCE and EXCLUSIVITY.
Colors to bet: dark blue, marsala, purple, gray, purple, pink or dark green.
Colors to avoid: light blue, brown, yellow, light green and red.
If you think it appropriate, you could make a joke with the letters in the logo, using something that symbolizes the word "calçado" + the letters "TK" (because in portuguese, the phonetics of these two letters together form the suffix "teca"). But only if you deem appropriate to convey the feelings I mentioned above (i am not sure if this is appropriate to this case).
Just for you to know the opinion of the persona, I did a survey for help me to choose the name of the company and during the research the logos of three large brazilian companies were pointed out as synonymous of confiability and exclusivity, which are:
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Would it be possible for me to obtain the logo files to come in .PNG (in high resolution) in addition to the files in Photoshop or Corel?
Please, let me know if you need more information.
Best regards, Mariana Pavan.