In-depth Interviews in Indonesia & South Korea

Dear Freelancer, We have a Market Research project to share with you where in we need to conduct In-depth Interviews for 30-35 mins and would want to know your feasibility and the best possible cost per IDI that you can offer. Please see the specs below. (a) Background and Objective - Want to understand SMB segments based on aspects like demographic , psychographic , business focus areas, attitude towards technologies, mindset etc. 1. Gain a deeper understanding of the target Audience vis-à-vis mindset/ needs/ habits/ media 2. Map the Target audience’s technology usage vis-à-vis PC/ Tablet/ Cloud, etc. 3. Understand the perception of the various leading Brands in PC & allied segments 4. Understand the users perception about the client’s brand & identify the gap if any, with the market perception (b) Methodology - In-depth Depth Interviews: Collect information from End users ( from SMB segment) and Business partners (c) Locations: Indonesia & Korea. Cities to cover under each country. Indonesia Korea Jakarta Seoul Surabaya Busan Medan Bandung (d) Selection of Respondents • For SMB end users : Need to interview TDM/ BDMs • For Business Partners section : Need to interview Owners / Partners (e) Sample Grid : Qualitative IDIs- End-User IDIs- Biz. Partners Indonesia 4IDIs 8 IDIs Korea 4 IDIs 6 IDIs Total 8 IDIs 14 IDIs Scope of work for the agency/freelancer: Recruitment Conducting interviews Transcription ( in English only) with 100% recordings We will provide the following the Questionnaire/Depth Guide for IDIs. Sample has to be arranged by you. Thanks, Atul Seminal Research Skype - exevoatul