Case study:Marketing management, academic writing, 1500 words essay.

A 1500-1800 words essay academic writing, needed within 24 hours Only for single freelancer writer Only for excellent and experienced writer (at least 2 years in academic writing) Only for responsible writer who can meet deadline and willing to make needed modification after submitting the work Only for writer who can meet deadline, within 24 hours Topic: Virgin Blue: Marketing the corporate strategic plan (Backer, E in Kotler, P., Brown, L., Adam, S., Burton, S., Deans, K. & Armstrong, G. (2010). Marketing (8th ed.). French Forest, NSW: Pearson Education.) This case study is related to Chapter 3 of the text and can be found on pp95-97. Prepare a case study, using essay or report format, to discuss the following: Background to the company and its marketing Describe and evaluate the most recent changes to Virgin which includes dropping the “Blue” part of the Virgin brand and responses by competitors within the Australian market. Evaluate Virgin-Blue’s changes to strategy using the Ansoff’s matrix and their “best-cost” strategy and whether this strategy is being maintained within the present competitive environment, if not, how best would you describe any changes? For a business traveller who may traditionally select a legacy/full-service carrier such as Qantas evaluate how Virgin Australia may present a value proposition that could attract such a customer to this airline. Guidelines: Analysing case studies provide students with insights into real-world companies’ and the problems and challenges they face with marketing and general management decisions. These challenges provide students with an opportunity to diagnose problems, analyse and evaluate the situation and develop strategic decision choices based on the conceptual frameworks learned in this subject. This assessment piece requires you to work individually to research and then present your solutions to the case questions in a formal essay that is well structured and appropriately referenced. An essay has an introduction, body and conclusion. Looking for high quality and not high rate.