I'll get straight to my opinion on the topic. The audio visual medium, still is, the most impactful method of advertising. However, in the present scenario, Televisions are not the only method through which we can put out our a/v ads out in public. Instead, it is cheaper and more effective to use platforms such as YouTube, Instagram, Facebook and, Netflix/Prime to put your ads out there for the consumer.
This would be the crux of the argument I would prepare for you.
The reason I chose to give you an insight instead of making a simple bid is to highlight my interest in, and ability to do your assignment.
I hope I have gathered your attention. I won't make tall promises. Just that you will quality writing comfortably before the deadline.